Make your tailored pre-launch page for Event staff

A landing page is a standalone web page that a person lands on after clicking through from an email, ad, or other digital location. Every content strategy should include the use of landing pages to convert more traffic and increase conversions.

Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.

Just about every startup landing page should include the five elements of a winning landing page for the best chance of success: Clearly articulated benefits (vs. just features) Top-notch imagery. Images keep landing pages visually interesting and encourage visitors to stick around. Social proof/reviews. Superb CTAs.

Creating an effective pre-launch landing page is an opportunity to start promoting your new app, build brand awareness, and collect email signups of potential users. With an engaging page that highlights the key details and benefits of your app, youll gain valuable exposure and buzz before launch day.

Landing pages pair wonderfully with paid Google advertising, Facebook ads, email marketing campaigns, and even direct mail flyers. By closely matching your messaging across your entire campaign, you can convert more visitors at a much lower cost than if you were sending visitors to your homepage.

8 Tips for Creating a Pre-Launch Landing Page Use an irresistible headline. Make your headline specific and be sure it contains an emotional appeal. Design for user value. Be clear and concise. Include a strong call to action. Limit links. Include supporting visuals. Give thanks + inform. Continue testing.

8 Tips for Creating a Pre-Launch Landing Page Use an irresistible headline. Make your headline specific and be sure it contains an emotional appeal. Design for user value. Be clear and concise. Include a strong call to action. Limit links. Include supporting visuals. Give thanks + inform. Continue testing.

Plan ahead Set a clear conversion goal. Define your target audience. Highlight key event details. Include a call to action. Encourage visitors to share. Create a simple registration form. Keep it concise. Show social proof.

Here are a few tips for keeping your landing page copy simple: Use a simple sentence structure. Keep sentences short. Use short words. Short words are easy to understand and skim. Dont get fancy with your wording. Be clear and succinct. Use the most basic words to describe what youre trying to say.

Event landing page should include all necessary details about the event, such as the event name, date, location, and the essential elements of a converting landing page, encompassing the following: clear schedule, detailed speaker information, compelling event description.