Make an user-friendly pre-launch page for casual users

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your casual users.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your pre-launch page for casual users with Instapage

Designing a captivating pre-launch page is essential for engaging your audience and building anticipation for your upcoming project. Instapage empowers marketers to create stunning landing pages quickly, ensuring that you connect with your target audience effectively. By leveraging 100+ customizable layouts and Instablocks, you can streamline the design process without any coding knowledge.

Step 1: Define your audience and goals

To make your pre-launch page for casual users effective, start by identifying who your audience is and what you aim to achieve. Understanding your audience’s preferences allows you to tailor content that resonates with them. Focus on their challenges and how your offering addresses these.

  1. Identify your target demographic. Knowing who your users are helps create a focused message that speaks directly to them.
  2. Set clear objectives. Determine what you want to achieve with this page—whether it’s collecting emails, building hype, or enhancing brand awareness.
  3. Analyze competitors. Reviewing similar launches can provide insights on what works and how to differentiate your page.

Step 2: Craft engaging content

Creating high-quality content is crucial in capturing your audience's attention. Use dynamic text replacement and personalized messaging to make your landing page resonate with visitors.

  1. Utilize compelling headlines that clearly state the benefits of your product or service.
  2. Incorporate visuals that align with your branding—high-quality images and videos can significantly enhance user engagement.
  3. Implement clear calls to action (CTA). Ensure your CTAs guide visitors on what to do next—whether it’s signing up for updates or sharing the page with friends.

Step 3: Optimize and test the page

After creating your pre-launch page, it’s essential to optimize for conversions using Instapage’s built-in experimentation features. This includes A/B testing different elements to understand what performs best.

  1. Use heatmaps to analyze visitor behavior. Heatmaps provide insights into how users interact with your content, which helps you refine your layout.
  2. Conduct A/B tests on headlines, images, and CTAs. Testing variations allows you to determine which combinations yield the highest conversion rates.
  3. Monitor analytics. Use Instapage’s analytics dashboard to track performance metrics, enabling you to make data-driven decisions for improvement.

In conclusion, making your pre-launch page for casual users involves understanding your audience, creating engaging content, and optimizing for performance. Instapage provides the tools necessary to achieve these goals efficiently.

Start your journey today with Instapage and see how easy it is to create a remarkable pre-launch page that drives anticipation and engagement.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your pre-launch page for casual users in action

See how to make your pre-launch page for casual users in action

In this video, Chanel, the Brand Hustler, emphasizes the importance of posting content before a launch, but not just any content. She introduces three main types of content to focus on during the pre-launch phase. Chanel’s channel targets entrepreneurial women, providing insights on their journey while offering essential marketing and business tips. Throughout the week, she has been releasing multiple videos to prepare viewers for their launch. The discussions cover brand building, identifying target audiences, developing a launch strategy, and promotion. Chanel highlights that understanding the levels of content strategy is crucial for a successful pre-launch, encouraging viewers to watch her previous videos in the series.

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