Make an innovative pitch page tailored to SMEs

Instapage enables SMEs to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Make Your Pitch Page for SMEs: Unlock the Power of Instapage

Creating an effective pitch page is essential for small and medium-sized enterprises (SMEs) looking to enhance brand visibility and drive conversion rates. With Instapage, marketers can craft landing pages that are not only visually appealing but also optimized for conversions, all without needing coding expertise. This guide will take you through the steps to design an impactful pitch page tailored for your target audience within various sectors such as business services, technology, education, and more.

Step 1: Choose the Right Template

A successful pitch page starts with the right template. Instapage offers an extensive library of over 100 conversion-focused layouts, allowing you to choose a design that resonates with your brand and audience. Consider the following when selecting your template:

  1. Brand alignment: Ensure the template reflects your brand's tone and aesthetics.
  2. Audience appeal: Select a design that engages the specific demographics of your target market.
  3. Functionality: Opt for templates that support essential features like forms and call-to-action buttons.

Step 2: Customize Your Content

Once you have your template, it’s time to personalize content that resonates with your unique audience. Use Instapage’s dynamic text replacement to tailor the messaging based on visitors' previous interactions. Here are key considerations for customization:

  1. Clear value proposition: Articulate what makes your product or service unique and beneficial.
  2. Engaging visuals: Incorporate images and videos that capture attention and tell a story.
  3. Compelling call-to-action: Use action-oriented language to guide potential customers towards taking the next step.

Step 3: Optimize for Conversion

Optimization is crucial in converting visitors into leads or customers. Leverage Instapage's built-in testing tools to continuously enhance performance. Focus on the following strategies:

  1. A/B testing: Use this feature to test different variations of your pitch page, analyzing which elements drive conversions.
  2. Heatmaps: Understand user behavior on your landing page and make improvements based on actual engagement.
  3. Analytics: Regularly assess performance through an analytics dashboard to inform future updates.

By following these steps, you can create a pitch page that not only captures your brand’s essence but also drives the conversion rates you aim for. With Instapage, marketers are equipped with the tools necessary to achieve measurable success.

Don't let the complexity of landing page creation hold you back. Explore Instapage today and start building your pitch page that converts!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See how to make your pitch page for smes in action

See how to make your pitch page for smes in action

In this video, Dominic Colenso discusses how to effectively start a pitch or presentation, emphasizing the crucial first 7 seconds for making an impression. He stresses the importance of engaging the audience right away and not following the clichéd opening phrases like 'Good afternoon' or 'My name is...' instead, he advises speakers to dive straight into the interesting content that captures attention. Colenso encourages presenters to stand out by avoiding boredom and clichés, urging them to focus on providing meaningful insights rather than formalities. The objective is to connect with the audience immediately and keep them interested from the start.

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