Make your pitch page designed for Publishing

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Publishing.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your pitch page for publishing with Instapage

Creating an effective pitch page for publishing is crucial for marketers. Instapage offers a flexible platform that empowers you to design engaging landing pages quickly and efficiently. With over 100 conversion-focused layouts and customizable Instablocks, you deliver a relevant experience that can significantly increase brand trust and customer loyalty.

Understanding the importance of a pitch page

A pitch page serves as a unique opportunity to present ideas and offerings to target audiences clearly and compellingly. It sets the stage for your publishing efforts, ensuring that your audience finds the message appealing. Here’s why a well-structured pitch page can make a considerable difference:

  1. Clarity: A well-designed pitch page communicates your message succinctly, reducing confusion.
  2. Conversion: Optimized landing pages can result in higher conversion rates by guiding visitors toward specific actions.
  3. Brand trust: Personalized and relevant content fosters trust, encouraging loyalty from your audience.

Step 1: Set your goals and identify your audience

Before creating your pitch page, define your goals and understand your target audience. This foundation will guide your design and content decisions. Key considerations include:

  1. Target demographics: Knowing age, location, and preferences helps tailor your message effectively.
  2. Objective clarity: Having a clear goal for your page—like increasing downloads, sign-ups, or purchases—will shape your content.
  3. Value proposition: Clearly articulate what makes your offering unique compared to competitors, encouraging engagement.

Step 2: Leverage Instapage's design features

Utilize Instapage's user-friendly tools to craft your pitch page. The platform equips marketers with essential features, such as:

  1. Drag-and-drop editor: Easily build pages without coding, even for those with minimal technical skills.
  2. Dynamic text replacement: Customize headers based on audience segments to enhance relevance.
  3. AdMaps: Align specific ads to landing pages dynamically, ensuring your messaging aligns perfectly across platforms.

Step 3: Optimize and test your landing page

Once your pitch page is live, it’s crucial to optimize and test. Using Instapage's integrated features, you can enhance performance through:

  1. A/B testing: Experiment with different elements to identify what resonates best with your audience.
  2. Heatmaps: Analyze visitor behavior to improve user experience based on actual data.
  3. Analytics dashboard: Track key performance indicators to refine your approach continuously.

In summary, creating a pitch page for publishing using Instapage can lead to higher conversions, enhanced brand trust, and improved customer loyalty. By following these steps, you can craft an effective landing page tailored to your audience's needs.

Start building your pitch page today with Instapage and take your publishing efforts to the next level. Sign up now for a free trial!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your pitch page for publishing in action

See how to make your pitch page for publishing in action

In this talk, August Brown, an industry professional with 12 years of experience primarily in indie publishing and production, shares insights on effectively pitching to publishers. He has extensive experience sourcing and evaluating games, having reviewed thousands of pitches and engaged with numerous developers across various gaming platforms, including mobile and PC. Brown aims to convey what elements excite him about pitches, offering valuable guidance for developers seeking to enhance their pitching strategies to attract publisher interest. His insights stem from a deep understanding of what resonates with publishers and can help attendees improve their own pitching techniques.

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