Make your tailored pitch page for Product inventors

Empower Product inventors with Instapage to deliver impactful pitch page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to make your pitch page for product inventors with Instapage

Creating a compelling pitch page for product inventors is essential for capturing attention and driving conversions. Instapage simplifies this process with its user-friendly landing page builder, allowing you to craft a high-performing landing page tailored to your unique offerings. Utilizing over 100 conversion-focused layouts, you can design a page that resonates with your audience and reflects your brand identity.

Step 1: Define Your Objectives

Before diving into the design, pinpoint the key objectives of your pitch page. Are you aiming to collect leads, showcase your product, or drive direct sales? Having a clear goal will inform your layout, content, and call-to-action (CTA).

  1. Identify target audience: Understanding who you are talking to helps shape your message.
  2. Establish your unique selling proposition (USP): Highlight what sets your product apart from others.
  3. Determine key performance indicators (KPIs): Metrics to measure the success of your page.

Step 2: Choose a Template and Customize

Instapage offers a variety of customizable templates ideal for pitch pages. Once you select a layout that suits your needs, start personalizing it to align with your branding.

  1. Use your brand colors and logos: Consistency in branding enhances trust and recognition.
  2. Incorporate relevant visuals: Use high-quality images or videos of your product to engage visitors.
  3. Craft compelling headlines: Your headlines should grab attention and invoke curiosity.

Step 3: Optimize for Conversions

An effective landing page isn’t just about aesthetics; it also requires careful optimization to boost conversions. Utilize Instapage's built-in experimentation tools to refine your approach.

  1. A/B testing: Experiment with different headlines, images, and CTA placements to see what resonates best.
  2. Leverage heatmaps: Analyze user behavior on your page to make informed adjustments.
  3. Streamline your form: Reduce fields to enhance user experience while still collecting necessary information.

By following these steps, you'll be well on your way to creating an impactful pitch page that effectively converts potential clients into loyal customers. Remember to continually assess and tweak your page based on performance data.

Ready to elevate your product pitching? Get started with Instapage today and harness the power of personalized landing pages to captivate your audience and drive sales.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your pitch page for product inventors in action

See how to make your pitch page for product inventors in action

The key to successfully pitching an idea lies in FOMO: the fear of missing out. As an investor who evaluates nearly 2,000 pitches annually, I emphasize that pitching is essentially a storytelling exercise rather than merely presenting a polished deck. It's about engaging your audience and making them feel they would miss out on something significant if they decline your proposal. Many people approach pitching from an introspective angle, focusing on their own nerves and achieving a positive response. However, recognizing what resonates with the audience is crucial to crafting a compelling narrative. This approach not only captivates listeners but also encourages their involvement and interest.

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