Make an user-friendly pitch page for newbies

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your first pitch page: A step-by-step guide for newbies

Launching a pitch page with Instapage can transform your marketing strategy by providing a seamless user experience that enhances brand trust and customer loyalty. This guide will walk you through the essential steps to create your pitch page effectively, whether you're in business services, tech, or any other sector. Let's dive into the elements that will ensure high conversion rates and engagement.

Understanding the importance of your pitch page

A pitch page serves as your frontline in marketing efforts. It not only captures leads but also establishes credibility with potential customers. Instapage’s versatile platform allows you to craft tailored messages that resonate with your target audience effectively. By focusing on your audience's pain points and demonstrating clear solutions, you increase your chances of conversion significantly.

  1. Define your target audience: Understand their needs and challenges.
  2. Craft a compelling value proposition: Clearly articulate what sets your offering apart.
  3. Utilize engaging visuals: Leverage high-quality images or videos to capture attention.

Step 1: Design your landing page

Begin by selecting a template that resonates with your marketing goals. Instapage offers a library of over 100 conversion-focused layouts, ensuring even newbies can create stunning landing pages without coding skills.

Step 2: Optimize for conversions

Optimization is key to enhancing your landing page's performance. Utilize built-in experimentation features, such as A/B testing, to refine your approach. Here are some optimization tactics:

  1. Implement A/B tests: Compare different versions of your page to determine which performs better.
  2. Analyze heatmaps: Understand how users interact with your content.
  3. Use analytics dashboards: Assess traffic sources and conversion rates.

Step 3: Personalize your content

Creating a personalized experience can significantly impact engagement rates. With Instapage’s dynamic text replacement and AdMaps, you can align specific ads to landing pages tailored for unique audiences.

  1. Personalize the message: Use dynamic text replacement to address specific user segments.
  2. Align ads with content: Make sure your ads lead users to relevant landing pages.
  3. Track performance: Utilize Instapage’s data tools to measure effectiveness.

Follow these steps to make the most of Instapage for your pitch page. Successful execution hinges on understanding your target audience and continuously optimizing.

Ready to transform your marketing strategy? Start building your pitch page today with Instapage and watch your conversions soar.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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See how to make your pitch page for newbies in action

See how to make your pitch page for newbies in action

In this video, Dominic Colenso discusses how to effectively start a pitch or presentation. He emphasizes the importance of making a strong first impression, noting that it takes only about 7 seconds to do so. Colenso advises against being boring and encourages presenters to avoid clichéd openings like greeting the audience with 'Good morning' followed by self-introduction. Instead, he suggests diving straight into the interesting content that captures the audience's attention. By doing this, presenters can engage the audience right from the start, setting a positive tone for the remainder of the presentation.

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