Make your opt-in page on Workstation with ease

Create your opt-in page on Workstation and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization Boost results through landing page optimization sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pages Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pages Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

What is optin page: Your ultimate how-to guide

Seeking ways to build a opt-in page on Workstation, but don’t have much experience or on a tight budget? Instapage is your go-to platform for crafting stellar landing pages and allowing you to convert curious clicks into committed prospects or growing your subscriber list.

Offering a user-friendly interface and offering a great deal of versatility and customization, our tool gets your products or services in front of your potential audience. With Instapage, you can go live with a website swiftly without purchasing expensive resources or figuring out how to code. And here’s how.

Follow along with our step-by-step guide to make a opt-in page on Workstation

  1. Use your Google account or sign in directly.
  2. In your Dashboard, hit Create Page > Select the page type.
  3. Click the blank type option to create your page from scratch or choose from numerous templates if you need a starting point.
  4. Give a name to your page > click Edit Design and personalize the layout and components utilizing a website builder. Add engaging visuals and text.
  5. Design and add various forms for your goals. Set up lead alerts, routing, and post-submission confirmations.
  6. Set up and run A/B testing to identify the most efficient design and win more sales opportunities. Monitor user behavior with heatmaps and review essential metrics for insights.
  7. Preview the landing page for final checks. Publish it to your desired domain or platform for user access.

Whether you own a small company, create artwork that could benefit from more attention, or just need to promote your solutions, publishing a website is a tried-and-tested way to get your goods or expertise in front of your potential customers and make your brand more recognizable.

Don’t wait another minute. Create a opt-in page on Workstation now. Try Instapage!

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Improve your Quality Score with quick load technology for landing pages

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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Frequently asked questions about opt in pages

See what is an opt in page feature in action

See what is an opt in page feature in action

hello everyone in this video Im going to show you how to create an opt-in funnel um on go high level so you can collect loads of emails and send out your league magnet Im just going to show you how to even add a lead magnet whether that be a video whether that be a PDF as well so you want to stick all the way through to the end to learn how to do everything this is going to be a complete walkthrough for how to create an opt-in page collect emails magnet and build that list okay so to do this we have eight simple steps and the one is that were gonna create the form and number two is that were going to create a campaign where that emails are going to go to so obviously as you once you create the campaign you start emailing those people number three is theyre going to write the copy the text and sketch out the structure of the opt-in page which Ive already kind of done here so you can take these this as a template number four is that were not going to create the funnel were going

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