Make your tailored opt-in page for Security managers

An opt-in page is usually created to direct a reader to part with data whereas on a landing page, the goal might be a click or a purchase.

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

Both opt-in and opt-out models serve as valid approaches to securing a consumers consent to data collection and processingbut only under certain laws and certain circumstances. Opt-in or explicit consent is considered to be the higher standard, which is why its the default for regulations like the GDPR.

There are a few key elements that every opt-in page should include: A headline that grabs attention. A subheader that explains the offer. A simple form to collect email addresses. Testimonials and social proof. Lead magnet offer in return for the visitors email address. A CTA (call to action) button.

Opting in means that a user will take an affirmative action to offer their consent. The most common way businesses implement opt-in methods is through checkboxes. When presented with a checkbox, the user must take action to check the box, which denotes their consent.

While landing pages can be much longer, containing lots of details, images, several CTAs, and, whats more important, are designed to sell products. Lastly, an opt-in page converts users into leads, while landing page belongs to a lead-to-customer conversion type.

Step 1: Sign up for and OptinMonster Next, open your WordPress site and go to Plugins Add New and search for OptinMonster. Once the plugin finishes installing, make sure to click the Activate button. Step 2: Connect Your Account. Step 3: Design Your First Opt-in Form Campaign.

An opt-in page only has three key elements: A headline that conveys the main benefit of subscribing to your email list or downloading your lead magnet. An opt-in form that asks for the potential customers email address. A call to action that makes it clear to the potential customer what they need to do next.