Make a custom one pager for Sales and marketing managers

A sales one-pager isnʼt just a clear, concise summary of your product or service. Itʼs a summary of why itʼs the best solution to your customersʼ problems. A good sales one-pager is prospect-centric. Donʼt just talk about your productʼs features in an abstract way.

There are four parts to a one pager: Provide an accurate citation of the book/article. Include your own name and relevant details. Use three bullet points to provide a holistic summary. Each paragraph should be short, and pick up on a critical part of the thesis. Use three bullet points for constructive analysis.

General Principles of a 1-pager Donʼt exceed one side of one page. The title should be specific and direct, START WITH WHY An executive summary, in 3-4 sentences, giving some nuance to WHY and WHAT needs to be done. Include both data AND ALSO stories and quotes.

How to create a Sales One Pager One pager means one-page! Have outstanding design. Deliver a clear value proposition and have a goal of your own. Create persuasive copy. Never forget the call-to-action. Consult Your Team - feedback makes it better. Use Consistent Branding and Themes. Track Your Progress.

Good one-pagers have clear and specific goals. As such, youʼll want to understand the objectives, use case, target audience, and how youʼll measure success. Below is an example of a mini project brief for a marketing one-sheet.

Key elements of an effective one-pager include a strong headline, pain points, solution overview, and visual aids to capture the readerʼs interest quickly. The middle section should focus on valuable content, highlighting main benefits, target audience needs, and any supporting data or testimonials.

Generally, a one-pager should include the following: 1 Company logo. 2 About. 3 Problem statement. 4 Features/benefits. 5 Social proof. 6 Call to action. 7 Contact information.

A marketing one-pager is an internal document that helps keep your companyʼs teams aligned on branding and marketing. Itʼs a snapshot of critical elements like: Logo. Brand colors.