Make a custom one pager for Organizational strategists

A one-pager is a concise document, generally around 250 words, that summarizes information like an offer, process, concept, or policy. Typically, a one-pagerʼs purpose is to engage readers and drive them to seek more information. However, this can varysome one-pagers are strictly educational.

Key elements of an effective one-pager include a strong headline, pain points, solution overview, and visual aids to capture the readerʼs interest quickly. The middle section should focus on valuable content, highlighting main benefits, target audience needs, and any supporting data or testimonials.

Every one-pager should include: A business overview. List the business name, display your logo, and share your tagline. Mission statement. Value proposition. Explanation of products, services, or business model. Target audience and market information. Metrics. Team. Contact information.

Generally, a one-pager should include the following: 1 Company logo. 2 About. 3 Problem statement. 4 Features/benefits. 5 Social proof. 6 Call to action. 7 Contact information.

General Principles of a 1-pager Donʼt exceed one side of one page. The title should be specific and direct, START WITH WHY An executive summary, in 3-4 sentences, giving some nuance to WHY and WHAT needs to be done. Include both data AND ALSO stories and quotes.

A one pager is a brief fact sheet and should be one single page. When creating a one pager, present the information clearly and use concise bullet points. A one pager should include: A brief statement on the organization you represent (if applicable) and what the organization does.

Iʼll share each of these components below. Company logo. Include your company logo prominently on the page. About. Provide a brief elevator pitch that covers who you are, what makes you unique, and why readers should care. Problem statement. Features and benefits. Social proof. Call to action. Contact info.

Make it immediately clear what value your one-pager will provide. Tell a story: Like a good story, your one-pager should have a distinct beginning, middle, and end. Every component should connect to tell the story in a clear and engaging way. Follow formatting guidelines: Itʼs called a one-pager for a reason.