Make a custom one pager for Benefits representatives

One-pagers serve the same function as these executive summaries. They boil down a lot of business information into one concise summary, enabling stakeholders or investors to quickly review important information and make important decisionsto invest or not invest, to use your offering or not, whatever the case may be.

A one-pager is a concise document, generally around 250 words, that summarizes information like an offer, process, concept, or policy. Typically, a one-pagerʼs purpose is to engage readers and drive them to seek more information. However, this can varysome one-pagers are strictly educational.

Choose your template and follow these simple steps to write a one pager that speaks to your audience. Define Your Purpose and Target Audience. Identify Key Points to Include. Structure Your Content. Be Clear and Concise. Design for Readability. Revise and Edit.

How to make a 1 pager? Gather pertinent information on the business, including performance metrics and team bios. Set a goal of the one pager and remember your audienceʼs expectations. Use a template to structure the content in a logical format. Add your branding to the template.

Your goal in creating a one-pager is to have a single page document that includes your contact information, a sum- mary of your expertise, and a few key points. The document should be clear enough that someone with no prior knowledge of the topic can understand your main points.

Every one-pager should include: A business overview. List the business name, display your logo, and share your tagline. Mission statement. Value proposition. Explanation of products, services, or business model. Target audience and market information. Metrics. Team. Contact information.