Make your mobile page for Sales account managers and convert leads into revenue

Recommend Other Relevant Products As for cross-selling, youll want to point out additional products that could benefit your customer. Unlike upselling where you suggest upgrades or a more robust package, cross-selling involves selling a different product to an existing customer to provide them with even more value.

The sales team keeps the customer pipeline full, and the account managers provide customer relationship data to help sales managers identify leads with a high chance of conversion and retention.

To effectively cross-sell and upsell your key accounts, you must communicate your offers in a way that resonates with them and encourages them to take action. To do this, consider the right timing and channel to reach out to your customer, based on their behavior, preferences, and readiness.

Here we are giving you few tips on how to be a highly effective Strategic Account Manager. Identifying stakeholders. Grabbing win-win opportunities. Making a plan of action. Effective communication and collaboration. Build dependency. Being innovative and futuristic.

6 cross-selling tips techniques Track customer purchasing behavior. Divide existing customers into segments and map out relevant product recommendations. Use auto-triggered messages to pitch at the perfect time. Limit the number of messages and products you pitch.

Account managers have to get to know every client on a personal level. They need to create an intimate, yet professional rapport with each account they deal with and show that they genuinely care about their goals. No client wants to know that theyre not your employees top priority.

Cross-selling involves selling related, supplementary products or services based on the customers interest in, or purchase of, one of your companys products. Its a great way of increasing customer loyalty and deeping customer relationships which in turn can improve customer lifetime value and retention.

5 Steps to Great Account Management Step 1: Profile your accounts. Step 2: Identify the Decision-making Group. Step 3: Target opportunities with greatest Return on Time Invested. Step 4: Put your action plan together. Step 5: Execute against the plan.