Easily make your microsite to run A/B tests for optimal results

In your HubSpot account, navigate to Marketing Forms. Hover over a form and click the Actions dropdown menu to: View: test and view the form as a standalone page.

A/B testing can vary in complexity, and simple A/B tests can include sending multiple subject lines to test which one generates more opens, while more advanced A/B testing could include testing completely different email templates against each other to see which one generates more click-throughs.

A/B testingalso called split testing or bucket testingcompares the performance of two versions of content to see which one appeals more to visitors/viewers. It tests a control (A) version against a variant (B) version to measure which one is most successful based on your key metrics.

You can also send a test email using the HubSpot mobile app. To send a test email: In the upper right, click Preview, then select Send test email. In the right pane, click the Choose one or more recipients dropdown menu to select recipient(s) for your test email.

Create an A/B test email In your HubSpot account, navigate to Marketing Email. Click Create email. In the top left of the editor, click test Create A/B test. In the dialog box, enter names for versions A and B. In the Send A/B test to field, enter a percentage of recipients to enroll in the A/B test.

How to do A/B testing Collect data. Use analytics tools like Google Analytics to identify opportunities. Set clear goals. Define specific metrics to improve. Create test hypothesis. Form clear predictions. Design variations. Make specific, measurable changes. Run the experiment. Split traffic randomly. Analyze results.

Every organization is different, but A/B testing usually follows these steps: Create a hypothesis. Proper A/B testing should follow the scientific method. Choose your versions and variables. Next, youʼll choose a variable that fits with your hypothesis and create two versions of it. Use split-testing software.

How to do A/B testing the right way: 5 steps for success Step 1: formulate an evidence-based hypothesis. Step 2: select your A/B testing tool. 3 most popular A/B testing and product experimentation tools. Step 3: set up your experiment. Step 4: analyze your A/B test results. Step 5: watch session replays of your experiments.