Make a custom microsite for Vice chancellors

A microsite is a website that promotes a companyʼs products, services, campaigns, events, or entire brand. The definition of a microsite encompasses many different things; theyʼre small websites or single web pages that use a different domain or subdomain, separating them from the companyʼs main website.

How to make a microsite. Pick a microsite template. Browse through a wide range of customizable microsite templates to fast track your design process. Customize it. Modify every element of your microsite, including titles, fonts, and individual sections. Publish and share.

The microsite stores the lead data in a database, allowing marketers to use it for future marketing and sales activities. Marketing microsites focus on lead generation and do not take the place of the traditional business web site.

Microsites are standalone, focused digital experiences that complement a main website, often used for specific campaigns or product launches. Websites provide a comprehensive, holistic representation of a brand or organization, catering to a broader range of audience needs and objectives.

Before deciding to create a microsite, be sure that it will serve a specific purpose and that creating it will add value to whatʼs already on your parent site. A microsite cannot repeat content that is available on your main site, as similar content is flagged by search engines and damages your SEO.

Primary Features Define Successful Microsites and Examples Operates independently or semi-independently from the main website. Keeps messaging and information streamlined to maintain user engagement. Designed for targeted campaigns, niche topics, or specific marketing objectives.

A simple website for small businesses can cost you between $100 and $500 to build. But this cost could increase depending on your goals. A custom-built website with lots of features can have a cost as high as $30,000 or more.