Build an informative microsite for technical support teams

As a general rule, microsites are a better option when you have multiple items or a campaign featuring a line of products. Landing pages offer a tighter focus, making them the right choice for promoting single products.

A microsite is built for a specific purpose and is not a website or landing page. Microsites are small, but that doesnt mean theyre small company websites. Instead, microsites are sub-websites that focus on a campaign, product, or service rather than the entire company and its offerings.

Microsites are becoming more popular than ever as a way for brands to focus on a specific product, service, or campaign while connected to a larger website.

Try it! From your SharePoint homepage, select + Create site. There are 2 site options to choose from: Select Team site. Type in a site name and see if its available. Type in a description for your site. Select a privacy setting. Choose a sensitivity level and a default language for your site.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites. These are usually non-application-based sites.

Pro: You can focus your content. Con: Visitors are less likely to interact with content hosted on your main website. Pro: Microsites allow you to collect valuable analytical data. Con: Your team will need to develop a new marketing strategy.

Simple Steps to build a microsite Be clear about why and for whom you are building a microsite. Determine the reason why you want to develop a microsite. Create and buy a memorable domain name. Create engaging content. Develop an SEO strategy to promote your microsite. Сonsider the design. Launch your microsite.

One of the most common uses of microsites is to promote new products and services with fewer distractions than a corporate website. For example, if a pet products company introduces a new line of dog treats with specialized ingredients, they may create a microsite dedicated to the new product line.