Make a custom microsite for Financial analysts

Microsites are becoming more popular than ever as a way for brands to focus on a specific product, service, or campaign while connected to a larger website.

A microsite is a self-contained, standalone website with independent links accessed from a larger site. These sites will often have their own subdomain or sub-URL structure to distinguish them from their parent site. Marketers tend to build microsites for: Short-term marketing campaigns.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites. These are usually non-application-based sites.

One of the most common uses of microsites is to promote new products and services with fewer distractions than a corporate website. For example, if a pet products company introduces a new line of dog treats with specialized ingredients, they may create a microsite dedicated to the new product line.

Pro: You can focus your content. Con: Visitors are less likely to interact with content hosted on your main website. Pro: Microsites allow you to collect valuable analytical data. Con: Your team will need to develop a new marketing strategy.

A microsite is built for a specific purpose and is not a website or landing page. Microsites are small, but that doesnt mean theyre small company websites. Instead, microsites are sub-websites that focus on a campaign, product, or service rather than the entire company and its offerings.

As a general rule, microsites are a better option when you have multiple items or a campaign featuring a line of products. Landing pages offer a tighter focus, making them the right choice for promoting single products.