Make your microsite tailored for education technology companies

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites. These are usually non-application-based sites.

A microsite is built for a specific purpose and is not a website or landing page. Microsites are small, but that doesnt mean theyre small company websites. Instead, microsites are sub-websites that focus on a campaign, product, or service rather than the entire company and its offerings.

Size and Structure: Microsites are smaller than standard websites, often consisting of just one to ten pages. They have simpler navigation systems, making it easy for users to find the information they need. Domain: Microsites often have their own unique domain or subdomain, setting them apart from the main website.

7 most effective EdTech marketing strategies Reach buyers at the right moment with SEO. Close BOFU traffic, lost leads, and more with PPC. Improve conversion rates, ad costs, and search rankings with web design. Build a reputation with social media advertising. Nurture future clients (and close them) with email marketing.

Simple Steps to build a microsite Be clear about why and for whom you are building a microsite. Determine the reason why you want to develop a microsite. Create and buy a memorable domain name. Create engaging content. Develop an SEO strategy to promote your microsite. Сonsider the design. Launch your microsite.

Yes, microsites are still widely used for targeted marketing, Promoting retail stores, outlets or services, and Improving brand awareness. They provide a focused platform to convey specific messages, increasing visibility and engagement.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites. These are usually non-application-based sites.

Pro: You can focus your content. Con: Visitors are less likely to interact with content hosted on your main website. Pro: Microsites allow you to collect valuable analytical data. Con: Your team will need to develop a new marketing strategy.