Make a custom microsite for Channel marketing managers

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyre used as a form of branded content thats focused on a particular product or event, or to try to attract a very specific audience.

A landing page is a single page, and it will always be published on its branded parent website. A microsite, on the other hand, can be more than one page, published either as part of the parent site or on its own. Where their similarities exist is in their size, purpose, and life.

A portal consists of landing pages that consolidate information for easy access. To build an application that matches the needs of your users, you create landing pages with fields, controls, and resources presented as images and text. Landing pages allow you to present additional resources to users.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websites subdomain and have a different URL than their company websites. These are usually non-application-based sites.

Unlike a website, which encourages exploration, a landing page is focused on a single call to action (CTA) and is designed to convert visitors into leads or customers. This could be through signing up for a newsletter, registering for a webinar, downloading an ebook, or making a purchase.

7 microsite best practices Know your audience and speak clearly to it. Consider the size and scope of your microsite. Decide on a thoughtful domain name. Create compelling topics, information, and calls-to-action. Tie the microsite to the parent brand (or dont). Optimize your microsite for search engines.

A microsite is a website that promotes a companys products, services, campaigns, events, or entire brand. The definition of a microsite encompasses many different things; theyre small websites or single web pages that use a different domain or subdomain, separating them from the companys main website.

A microsite is a website that promotes a companys products, services, campaigns, events, or entire brand. The definition of a microsite encompasses many different things; theyre small websites or single web pages that use a different domain or subdomain, separating them from the companys main website.