Effortlessly build your microsite compatible with LinkedIn Ads

0:55 11:32 We need to use attributes. We then choose company. And then toward the bottom of this list youʼllMoreWe need to use attributes. We then choose company. And then toward the bottom of this list youʼll see company names show up unlike a number of other targeting options on LinkedIn.

Step 1: Creating a new Conversion Event in your LinkedIn Ad Account Log into LinkedIn Campaign Manager. Head over to LinkedIn Campaign Manager and select the Ad Account where you want to create a new conversion event. Navigate to Conversions. Create a Conversion. Configure Conversion Details.

Important to know Access your Page super or content admin view. Click Start a post and enter your text or URL (website or article) in the window. To adjust the privacy settings, click the dropdown icon and select Targeted Audience. On the Target audience settings window, add your desired targeting criteria.

You can use company targeting to build audience segments based on lists of companies and organizations, so you can tailor your advertising campaigns to target priority companies, organizations, and schools. Company lists are a part of LinkedInʼs Matched Audiences.

Prepare your list of target companies. Format the list as a single column, one company per row, inserting company name, website, industry, stock symbol, and company country. You can upload up to 300,000 company names.

LinkedIn Ad Targeting Best Practices For 2025 Industry trends show an increased focus on video content and interactive ad formats. Future-ready strategies should include implementing conversational ads with AI-powered responses and utilizing LinkedInʼs enhanced analytics for real-time optimization.

An organization may operate in many industries, however only the primary industry of operation as listed on their LinkedIn Page will be recognized. Industry targeting allows you to narrow in on members who work in a particular sector.

All you need to get started is a LinkedIn account and a verified email address (weʼll verify if youʼre eligible to create a page on your companyʼs behalf). Having a LinkedIn Page is required to run Sponsored Content and Sponsored Messaging.