Make your tailored long-form landing page for Small business consulting experts

Empower Small business consulting experts with Instapage to deliver impactful long-form landing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your long-form landing page for small business consulting experts with Instapage

Long-form landing pages are essential for small business consulting experts aiming to enhance their online presence and convert visitors into leads. With Instapage’s library of over 100 customizable templates, creating an effective landing page is both simple and efficient. This guide will walk you through the steps needed to utilize Instapage effectively for your unique needs.

Step 1: Choose the Right Template

Selecting a template is the foundation for your landing page success. Opt for one that aligns with your business consulting objectives and audience preferences. Customization options allow you to tailor every aspect, ensuring the page resonates with potential clients.

  1. Customization: Modify colors, images, and texts to reflect your brand's identity.
  2. Conversion-focused layouts: Choose templates designed to maximize visitor engagement.
  3. Mobile optimization: Ensure the template is adaptable across various devices for better reach.

Step 2: Optimize for Conversions

Utilizing Instapage's built-in optimization tools can significantly increase your conversion rates. By leveraging A/B testing and heatmaps, you can analyze user behavior and enhance page elements accordingly.

  1. A/B Testing: Experiment with different headlines, call-to-action buttons, and content layouts to see what performs best.
  2. Heatmaps: Use heatmaps to track clicks and engagement, allowing you to rearrange elements based on user interaction.
  3. Analytics dashboard: Regularly review metrics to make informed adjustments and stay on top of performance trends.

Step 3: Personalize User Experiences

Personalization is key to connecting with your audience. Instapage facilitates targeted messaging through dynamic content delivery based on visitor behavior and preferences.

  1. Dynamic Text Replacement: Automatically tailor messaging based on referral sources to increase relevance.
  2. Audience Segmentation: Use data tools to categorize visitors and tailor messages that speak directly to their needs.
  3. AdMaps: Align specific ads to targeted landing pages for more impactful audience conversion.

By following these steps, your long-form landing page will not only engage visitors but also drive them towards taking meaningful action. Instapage’s powerful features equip small business consulting experts with the tools they need to thrive.

Get started today by signing up for Instapage and create a landing page that converts.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to make your long-form landing page for small business consulting experts in action

See how to make your long-form landing page for small business consulting experts in action

Landing pages are specifically designed to convert pay-per-click traffic into leads or sales, serving one main purpose. The effectiveness of a landing page can significantly impact the success of a pay-per-click campaign, turning it into a profitable venture or a lackluster one. The video presents tips derived from experiences with creating high-converting landing pages, showcasing impressive conversion rates ranging from 4% to 18%, with some reports as high as 43%. Understanding key terminology is essential, with a landing page defined as a standalone page aimed at converting cold traffic. If you're interested in enhancing your pay-per-click strategy, this video offers valuable insights.

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