Make a captivating long-form landing page that makes nonprofit organizations shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your nonprofit organizations.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
ChartMogul maximizes event attendance and improves design workflows with Instapage
Boost results through landing page optimization
ChartMogul maximizes event attendance and improves design workflows with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Improve alignment across your creative team sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create a long-form landing page for nonprofit organizations using Instapage

Nonprofit organizations thrive on effective outreach and engagement, making a long-form landing page essential for their fundraising and awareness goals. Instapage provides the tools needed to effortlessly create these pages, ensuring that your message is not just heard but resonates with your audience. With customizable templates that require no coding, you can quickly build sophisticated landing pages that showcase your mission, drive donations, and foster community support.

Understanding your audience

Before crafting your landing page, it is vital to define your target audience. For nonprofit organizations, this could include potential donors, volunteers, or beneficiaries. Conduct audience research to tailor your messaging effectively and enhance user engagement. Here are some key elements to consider:

  1. Demographics: Know the age, gender, and location of your audience to create relatable content.
  2. Interests: Understand what drives your audience to support your cause, be it social justice, education, or healthcare.
  3. Preferred communication channels: Determine how your audience prefers to engage — social media, email, or community events.

Designing your landing page

Using Instapage, you can explore various designs and templates that fit your nonprofit’s branding. Begin by selecting a layout from the extensive library of over 100 conversion-focused templates. Here are steps to follow:

  1. Choose a template: Based on your fundraising goal, pick a layout that emphasizes storytelling and captivates visitors.
  2. Incorporate compelling visuals: Use high-quality images and videos that reflect your organization’s mission and impact.
  3. Utilize Instablocks: These reusable sections can streamline your page creation by saving elements that perform well across various campaigns.

Optimizing for conversions

Once your page is designed, focus on optimizing it to further enhance donor conversions. Use these tools from Instapage to analyze and improve your page's performance:

  1. A/B testing: Experiment with different headlines and calls-to-action to see which generates more engagement.
  2. Heatmaps: Analyze user behavior to pinpoint where visitors are clicking, allowing you to refine your layout for maximum effectiveness.
  3. Analytics dashboard: Track essential metrics like visitor count and conversion rate to make informed decisions moving forward.

By following these steps, your nonprofit can create an engaging long-form landing page that captures attention and drives action. Invest time in understanding your audience, designing effectively, and optimizing for conversions to ensure better results.

Ready to elevate your nonprofit's impact? Start building your long-form landing page with Instapage today and see how easy it is to connect with your supporters.

Explore the possibilities of Instapage, where creating an effective landing page for your nonprofit becomes a streamlined, intuitive process.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to make your long-form landing page for nonprofit organizations in action

See how to make your long-form landing page for nonprofit organizations in action

In this tutorial, Michael Goodrem discusses the key elements of creating best-in-class campaign landing pages. He outlines four main considerations: First, ensure a strong theme that unifies all campaign assets and is prominently showcased on the landing page. Second, understand the specific audience that the landing page is intended for, emphasizing the importance of knowing who will view the page. Third, focus on the content of the page, ensuring it is comprehensive and provides all necessary information for new users to make informed decisions. Finally, emphasize the impact of actions requested on the page, linking these actions to their potential positive effects in the world.

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