Make your tailored lead magnet page for Builders

Empower Builders with Instapage to deliver impactful lead magnet page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Lead magnet for builders: Your ultimate how-to guide

An effective lead magnet page is crucial for capturing interest and driving conversions. Instapage offers a powerful platform that allows marketers in sectors like business services, marketing and advertising, and tech to create compelling landing pages tailored to their audiences. By utilizing over 100 customizable templates and features geared towards conversion optimization, building a lead magnet page becomes a streamlined process without the need for coding expertise.

Step 1: Choose the Right Template

Selecting the right template is foundational for your lead magnet page. Instapage provides a diverse library of templates specifically designed for different industries. This means you can seamlessly find a layout that suits builders and other related sectors.

  1. Conversion-focused layouts: Choose templates that emphasize call-to-action elements.
  2. Mobile responsiveness: Ensure the template is optimized for mobile users, crucial in today's digital landscape.
  3. Visual appeal: Select a design that aligns with your brand identity and resonates with your audience.

Step 2: Optimize for Conversions

Beyond just attractive design, your lead magnet page must be optimized to convert. Instapage's built-in experimentation features help you refine your page by allowing A/B testing on different elements, such as headlines and calls to action.

  1. Utilize heatmaps: Analyze user behavior to identify which parts of your page attract attention.
  2. A/B testing: Test different versions of your landing page to determine which yields the highest conversion rate.
  3. Analytics dashboard: Use this to measure key performance indicators effectively.

Step 3: Add Personalization Elements

Personalization is vital in delivering content that speaks directly to your target audience. Instapage allows for dynamic text replacement, enabling you to modify on-page content based on the visitor’s previous interactions.

  1. Dynamic text replacement: Tweak content based on the ad clicked by the visitor.
  2. Audience segmentation: Target different audience segments with tailored landing pages.
  3. AdMaps compatibility: Align specific ads to target unique landing pages for better relevance.

Implementing these steps will empower you to create a lead magnet page that effectively engages and converts your audience.

By leveraging Instapage's capabilities, builders can create a profound connection with potential leads, boosting overall conversion rates.

Ready to get started? Try Instapage today and transform how you connect with your audience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to make your lead magnet page for builders in action

See how to make your lead magnet page for builders in action

Many residential builders face frustration when their new websites fail to generate quality leads, despite significant investment. A visually appealing website is necessary, but it must also effectively encourage visitors to reach out. Without this motivation, the website serves as a mere decoration. To enhance lead generation, incorporating a lead magnet is crucial. A lead magnet incentivizes visitors to share their contact details and can take the form of easily consumable downloadable content, such as ebooks, checklists, or swipe files, primarily in digital format. This strategy transforms the website into a functional tool for gathering inquiries rather than just a pretty interface.

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