Make an innovative lead generation page tailored to agencies

Instapage enables agencies to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Innovative lead generation: Your ultimate how-to guide

A well-structured lead generation page is essential for agencies looking to optimize their marketing efforts. Instapage's landing page creation platform simplifies this process, allowing marketers to build high-converting pages quickly and without any coding experience. Reduce costs and increase conversions with our user-friendly tools that help create relevant experiences tailored to your audience.

Steps to build your lead generation page

Follow these detailed steps to create a compelling lead generation page that drives results for your agency:

  1. Identify your target audience: Understand who you're speaking to so you can craft messaging that resonates with their needs.
  2. Choose a conversion-focused layout: Instapage offers over 100 layouts designed for higher conversion rates, allowing you to find one that fits your agency's branding.
  3. Utilize dynamic content: Leverage features like dynamic text replacement to personalize user experiences based on their specific queries.

Step 1: Crafting your messaging

Begin by developing clear and engaging messaging that communicates the value of your offerings. To ensure clarity:

  1. Define your unique selling proposition (USP): What makes your agency stand out? Communicate this effectively in your headline.
  2. Use engaging subheadings: Break down complex ideas into digestible pieces that encourage users to read further.
  3. Incorporate testimonials or case studies: Use social proof to build trust and showcase your successes directly on the page.

Step 2: Design your layout

Design is crucial for attracting and retaining visitors. Focus on visual appeal and user experience:

  1. Incorporate images and videos: Visual content can significantly increase engagement; ensure they're relevant and high quality.
  2. Utilize whitespace: Keep your design uncluttered, allowing users to focus on your key points and calls to action.
  3. Ensure mobile responsiveness: Many users access pages through mobile devices; make sure your layout adjusts seamlessly.

Step 3: Optimize and test your page

Optimization is key to increasing conversions. Use Instapage's A/B testing features to ensure you're making data-driven decisions:

  1. Run A/B tests on headlines: Test variations to find out which versions drive more conversions.
  2. Analyze heatmaps: Understand how visitors interact with your page to improve layout and content placement.
  3. Use analytics dashboards: Keep track of your page's performance over time and make adjustments based on metrics.

Following these steps will help ensure your lead generation page is effective and designed for success.

Ready to boost your agency’s lead generation? Start building high-converting landing pages now with Instapage—empowering you to optimize and enhance your marketing strategies!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your lead generation page for agencies in action

See how to make your lead generation page for agencies in action

In this tutorial, we'll discuss the crucial role of funnels for electrician agencies, highlighting the differences between effective and ineffective funnels. We will address the significance of creating a strong landing page and a compelling VSL (Video Sales Letter) script, along with tips on filming the VSL. The emphasis will be on the substantial impact these elements have on the success of an agency, illustrated through a comparison of two hypothetical agencies: Agency A, which utilizes a good landing page and effective VSL, versus Agency B, which relies on a poorly designed landing page and VSL. This analysis is supported by real data, illustrating the importance of having well-structured funnels in agency performance.

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