Make your tailored lead capture page for Publishers

Empower Publishers with Instapage to deliver impactful lead capture page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create a successful lead capture page for publishers using Instapage

If you’re looking to effectively capture leads for your publishing efforts, Instapage provides an ideal solution. With its user-friendly interface and customizable landing page features, marketers can quickly create pages that resonate with audiences and drive conversions. By utilizing Instapage's library of over 100 conversion-focused layouts, you can design an attractive lead capture page without coding, focusing on the elements that matter most to your audience.

Understanding the essence of a lead capture page

A lead capture page serves as a strategic touchpoint designed specifically to convert visitors into leads. By employing tactics targeted toward your specific audience, you can build trust and loyalty. Publishers can particularly benefit from leveraging a dedicated lead capture page to drive engagement and grow their subscriber base. Let's explore the steps to design an effective lead capture page.

Step 1: Identify your target audience

Before creating your lead capture page, know your target audience intimately. Understand their preferences, demographics, and behaviors. Consider these aspects:

  1. Define your target demographics: Knowing your audience’s age, location, and interests will help tailor your content.
  2. Research audience behavior: Use data analytics and heatmaps to gain insights into how potential subscribers interact with your content.
  3. Develop personas: Creating audience personas will help you envision which messages will resonate with them.

Step 2: Choose an engaging layout and design

Once you have identified your audience, you can select a layout that speaks to them. Instapage allows you to choose a template that aligns well with your branding. Key elements include:

  1. Select a conversion-focused layout: Opt for layouts optimized for lead capture, ensuring that essential elements like forms are front and center.
  2. Incorporate visuals: Use high-quality images or videos to captivate visitors and give a glimpse into the value of subscribing.
  3. Ensure mobile responsiveness: With a significant number of users accessing content via mobile, your lead capture page must operate seamlessly across devices.

Step 3: Craft compelling content for your page

The content of your landing page is crucial as it drives users to take action. Focus on writing clear, persuasive copy that urges the reader to engage. Consider these tips:

  1. Highlight the benefits: Clearly articulate what you offer and how it benefits the publisher's journey.
  2. Include a strong call-to-action: Use action-oriented language that provokes immediate responses, such as 'Join now' or 'Get started today'.
  3. Test various headlines: A/B testing different headlines can significantly impact your lead conversion rates.

Creating your lead capture page with Instapage is straightforward yet deeply impactful. With a strong understanding of your audience, a captivating layout, and persuasive content, you set the stage for higher conversion rates.

Ready to elevate your publishing efforts? Start building your lead capture page today with Instapage and watch your conversions grow!

Get more out of Make your lead capture page for Publishers

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your lead capture page for publishers in action

See how to make your lead capture page for publishers in action

Marketers capture leads effectively through lead capture landing pages, whose sole mission is to collect visitor information via an optimized form. Typically, visitors provide personal information in exchange for a specific incentive, such as a free e-book or a webinar seat. An ideal lead capture page combines three elements: a balanced ask and reward, captivating copy and design, and full optimization. It's crucial that the offer appears valuable enough to visitors for them to willingly share their information. Additionally, the process should be streamlined and non-invasive, so keeping the lead capture form concise is important to avoid seeming too prying.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Make your lead capture page for Publishers