Make your lazy loading landing page: The future of marketing

Create your lazy loading landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
ChartMogul maximizes event attendance and improves design workflows with Instapage
Boost results through landing page optimization Boost results through landing page optimization sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Improve alignment across your creative team sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Build landing pages Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost results Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pages Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaign Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landing Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment across Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build a lazy loading landing page easily with Instapage

Seeking ways to build a lazy loading landing page, but don’t have much experience or on a tight budget? Instapage is your go-to solution for crafting stellar landing pages and helping you convert curious clicks into dedicated leads or expanding your email list.

Featuring an intuitive interface and providing a lot of versatility and customization, our tool gets your products or services in front of your potential audience. With Instapage, you can go live with a website quickly without purchasing costly materials or learning how to code. And here’s how.

Follow along with our step-by-step instruction to make a lazy loading landing page

  1. Utilize your Google account or sign in directly.
  2. In your Dashboard, click Create Page > Select the page type.
  3. Click the blank type option to set up your page from the ground up or choose from numerous templates if you need a place to start.
  4. Give a name to your page > hit Edit Design and customize the design and components utilizing a website builder. Add engaging visuals and text.
  5. Design and add various forms for your goals. Set up lead alerts, routing, and post-submission confirmations.
  6. Set up and run A/B testing to identify the most efficient design and win more prospects. Monitor user behavior with heatmaps and review crucial metrics for insights.
  7. Preview the landing page for final checks. Publish it to your desired domain or platform for user access.

Whether you own a small company, craft artwork that could benefit from more attention, or just need to promote your solutions, publishing a website is a tried-and-tested way to get your products or competence in front of your potential customers and make your brand more recognizable.

Don’t wait another minute. Create a lazy loading landing page now. Try Instapage!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing
Leading the way in building high-performing landing pages
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FAQs

See how to make your lazy loading landing page in action

See how to make your lazy loading landing page in action

the biggest reason your website feels slow is because your images load like this its painful to look at and just makes your website feel incredibly sluggish even if everything else is blazing fast thats why in this video Im going to show you how to make your images load like this instead as you can see we got that really nice blurry background its going to be lazy loaded and everything is going to be super performant [Music] welcome back to web dev simplified my name is Kyle and my job is to simplify the web for you so you can start building your dream project sooner and today were going to talk about lazy loading images as well as getting that blurry loading background that I showed you at the beginning as you can see here when I just refresh this page it looks like everything is incredibly quick and responsive and thats because my internet speed is incredibly quick and Im downloading local images but if I try to emulate what happens on a slower internet connection by coming ov

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