Make your landing page for news outlets and meet your unique needs

Stay unique and impactful with Instapage. Use the platform to create your landing page for news outlets, raise awareness among potential audiences, and turn web clicks into signups and higher earnings.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your ideal landing page for news outlets with Instapage

Building a landing page tailored for news outlets can significantly enhance your outreach and information dissemination. Instapage provides a flexible, easy-to-use platform to create conversion-focused landing pages. With over 100 layouts designed for high performance, marketers can quickly create engaging landing pages without any coding knowledge.

Define your audience and objectives

Understanding your target audience is crucial for a successful landing page. Assess who your audience is — in this case, it could be media professionals, journalists, or the general public seeking news updates. Determine the absolute goals of your page: increasing subscriptions, driving traffic to articles, or promoting specific news pieces.

  1. Identify audience segments: Tailor your content and design to different audience groups such as enterprise clients, local journalists, or tech-savvy readers.
  2. Set clear objectives: Are you looking to gather email addresses for a newsletter, provide relevant news updates, or promote an event?
  3. Utilize analytics: Leverage Instapage’s analytics dashboard to understand which audience segment interacts with your landing page.

Leverage Instapage's design capabilities

Utilizing Instapage’s design features, crafting a visually appealing landing page becomes effortless. Start by choosing from customizable templates that reflect your brand’s identity and the urgency of current news happenings.

  1. AdMaps for alignment: Use AdMaps to dynamically align ads to relevant landing pages, enhancing user experience and ensuring visitors find pertinent information.
  2. Dynamic text replacement: Customize messages based on user origin, such as specific headlines or topics they clicked on, improving engagement.
  3. Page speed: Instapage optimizes the performance of your landing page to reduce bounce rates, keeping users engaged with the content more efficiently.

Optimize and personalize for maximum impact

Optimization is key to increasing conversion rates. Make use of experimentation features to test different elements of your landing page.

  1. A/B testing: Regularly test different headlines or calls-to-action to see what drives more subscriptions or engagement.
  2. Heatmap feedback: Utilize heatmaps to determine where users focus their attention. Adjust your layout based on actual user behavior.
  3. Personalization metrics: Track individual engagement and tailor content to reflect the interests and behaviors of specific audience segments.

Once your landing page is set up, continue to evaluate its performance and make necessary adjustments.

Use the insights gathered from your data to make informed changes that ensure the landing page remains relevant and user-friendly.

Ready to boost your online presence with a dedicated landing page for news outlets? Start building your landing page today with Instapage and watch your conversions soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to make your landing page for news outlets in action

See how to make your landing page for news outlets in action

Driving traffic to your website is futile if visitors merely glance and leave without engagement. Many sites inadvertently repel potential customers, with statistics indicating that 95-98% of first-time visitors typically do not return. This means that from 100 visitors, only a small fraction will engage with your content, highlighting a significant issue for most online pages. In this video tutorial, I will guide you on creating a high-converting landing page that is not only visually appealing but also effective, allowing you to build a page in just a few minutes. By the end, I will provide you with a specific template to aid in this process.

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