Make an innovative home page tailored to contractors

Instapage enables contractors to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Boost results through landing page optimization
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Improve alignment across your creative team sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Make your home page for contractors with Instapage

Creating a compelling home page for contractors is essential for attracting and converting potential clients. Instapage enables marketers to design beautiful, high-converting landing pages without any coding skills, making it easy to align your marketing efforts with your goals. With an impressive library of over 100 customizable templates, your contractor home page can reflect your unique brand identity while maximizing visitor engagement.

Understanding the importance of landing pages

Landing pages play a crucial role in a contractor's online marketing strategy. These pages serve as the first point of interaction for potential customers and must capture attention immediately. A well-designed home page can significantly improve conversion rates and boost your brand's credibility among users in sectors like Business Services and Construction.

  1. Conversion-focused design: Instapage offers a variety of layouts crafted to enhance user experience and drive conversions.
  2. Mobile optimization: Ensure your page looks great on any device, catering to the growing number of users searching on smartphones.
  3. Data-driven insights: Build pages based on detailed analytics to effectively reach your target audience and tailor your offerings.

Step 1: Choose the right template

The first step in building your contractor home page is selecting an appropriate template from Instapage's library. Look for a design that resonates with your brand's identity and meets your users' needs.

Step 2: Customize your landing page

After selecting a template, it’s time to personalize your page. Utilize Instablocks to tailor sections on your home page to highlight key services or projects.

  1. Add testimonials to build trust and demonstrate reliability.
  2. Include clear calls-to-action that guide visitors toward taking the next step.
  3. Incorporate high-quality images of your completed projects to visually showcase your work.

Step 3: Optimize for conversions

With your page layout and content in place, it’s crucial to optimize for maximum conversions. Use A/B testing features to analyze different elements of your page, ensuring continuous improvement.

  1. Implement heatmaps to track user interaction and refine your layout based on user behavior.
  2. Regularly update content to align with seasonal trends and market demands.
  3. Leverage analytics dashboards to measure the effectiveness of your landing page and adapt strategies accordingly.

By following these steps, you’ll create an engaging and effective home page for contractors, harnessing the power of Instapage to boost conversions and secure customer loyalty.

Ready to elevate your online presence? Start building your contractor home page with Instapage today and see the difference a dedicated landing page can make in attracting new clients!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your home page for contractors in action

See how to make your home page for contractors in action

If you've built a beautiful website but find that most visitors leave without interacting, you're facing a website conversion challenge. Jamal from HubSpot highlights that while attracting traffic shows interest in your product or service, the issue lies in converting that traffic into actions like purchases or inquiries. Think of your website as a store: if no one visits, it signals a marketing or product issue, but if many visit without buying, it's a conversion problem. To enhance conversions, it's crucial to ensure that visitors immediately see what they need to prompt a decision, whether it's to buy, contact you, or fill out a form. Addressing this gap can significantly improve your conversion rates.

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