Make a captivating email capture page that makes advocacy groups shine

Advocacy message definition: An advocacy message is a core statement that you use to define your advocacy mission to the public. In a public affairs or public facing advocacy campaign, the message is critical to ensuring folks understand what you are about and what you want to accomplish.

TEN STEPS TO WRITING AN ADVOCACY/ACTION LETTER Identify yourself as a constituent. Be brief and simple. State and report your position. Personalize your letter. Be polite and avoid ultimatums and rudeness. Do not enclose additional material. Do not exaggerate or lie. Make sure your message is timely.

Advocacy emails are a powerful tool. For many groups and organizations, advocacy emails can amplify their message in a positive way. As you are probably well aware, most people use their email for both work and personal use, so communicating with your supporters with this medium is a logical choice.

The purpose of an advocacy letter is to present the issue and invite the recipient to collaborate with you to find a solution. It is always best to assume that the recipient of your letter is interested in finding a solution to the issue but doesnt know how to do so.

As an example, parents often advocate for their childs needs at school. Formal individual advocacy often goes through organizations like government agencies or nonprofits. When someone is escaping domestic violence, organizations help with shelter, medical care, mental healthcare, financial assistance, and more.

Useful Tips for Creating a Landing Page to Collect Emails Publish an efficient page. The popular advice is to make your landing page brief. Design a clear CTA. Write an action-oriented call-to-action (CTA) that presents a promise. Write compelling copy. Include social proof. Request only what you need. Showcase the offer.

Email capture refers to the process of collecting email addresses from potential customers or website visitors. The goal of email capture is to build a targeted email list that can be used for marketing, sales, or other communication purposes.

Your message should be concise and clearly linked to your organizations core values. Avoid flowery language and highly detailed specifics about the legislation. Focus on their specific pain point or the consequence your request will help with, and tell them the impact their action (or non-action) will have.