Make a high-performance e-commerce page optimized for Epic

Utilize Instapage to reduce costs, enhance conversions, and deliver tailored experiences in Epic.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Make your e-commerce page in Epic with Instapage: A step-by-step guide

Creating an effective e-commerce page is crucial for driving conversions and enhancing customer experience. With Instapage, marketers can easily design landing pages that resonate with their target audience while also optimizing for performance. This guide will walk you through the steps to make your e-commerce page in Epic, emphasizing the benefits of using Instapage's intuitive features.

Step 1: Choose the Right Layout

Selecting an appropriate layout is vital for your e-commerce page's success. Instapage offers over 100 conversion-focused layouts designed specifically for various industries, including business services and tech/SaaS. These pre-designed templates allow marketers to create visually appealing pages quickly, enhancing both user experience and conversion rates.

  1. Opt for layouts that highlight your products clearly: A clean layout emphasizes product images and descriptions, leading to better engagement.
  2. Utilize call-to-action (CTA) buttons effectively: Place your CTAs prominently to guide users toward making a purchase.
  3. Consider seasonal designs: Adapt your page's design based on upcoming holidays or sales to attract more traffic.

Step 2: Optimize for Conversions

Once you've chosen a layout, it's essential to optimize your landing page for conversions. Instapage's built-in experimentation features, such as A/B testing and heatmaps, allow you to measure user behavior and make informed adjustments.

  1. Implement A/B testing to compare different layouts: This will help you understand what resonates best with your audience.
  2. Use heatmaps to analyze on-page behavior: Identify areas where users engage most and adjust the content accordingly.
  3. Track performance metrics via analytics dashboard: Monitor key performance indicators (KPIs) to gauge the effectiveness of your e-commerce page.

Step 3: Personalize the User Experience

Creating a personalized user experience can significantly impact your e-commerce page's performance. Instapage allows you to dynamically display content tailored to specific audiences using features like dynamic text replacement and AdMaps.

  1. Implement dynamic text replacement to align ads with corresponding pages: This ensures that users see relevant information immediately, reducing bounce rates.
  2. Leverage audience segmentation for targeted messaging: Tailor content specifically for different market segments, such as education or financial services.
  3. Utilize data tracking to refine content: Continuously analyze metrics to ensure your landing page meets the evolving needs of your audience.

By following these steps, you can successfully make your e-commerce page in Epic, enhancing user experience and increasing conversions with Instapage's powerful tools.

Begin harnessing the full potential of your e-commerce page today by leveraging Instapage's versatile platform. Drive your marketing efforts towards success with tailored targeted strategies and engaging landing page designs.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to make your e-commerce page in epic in action

See how to make your e-commerce page in epic in action

Designing an e-commerce website is notably distinct from other website types due to its higher stakes; a poorly designed site can significantly diminish conversions and financially impact the client, who will monitor analytics closely. However, higher stakes also lead to greater rewards; an effective design can result in not only better conversions but also higher service fees, as satisfied clients see increased revenue. This video tutorial aims to outline the ideal layout for an e-commerce site, emphasizing the critical importance of the product page. By the conclusion of the tutorial, viewers will possess all the necessary knowledge to design an optimal e-commerce website, starting with a hands-on demonstration of a product page created in Figma.

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