Make an user-friendly coming soon page for shoppers

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Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

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Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

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Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

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Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

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Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Boost results through landing page optimization
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Improve alignment across your creative team sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Creating your coming soon page for shoppers with Instapage

A well-crafted 'coming soon' page can capture interest before your full launch. Instapage empowers marketers by providing a flexible platform to design these pages quickly without needing coding skills. Leveraging over 100 conversion-focused layouts, you can easily attract your target audience, creating an experience that builds brand trust from day one.

Step 1: Define Your Goals

Before diving into design, identify the objectives of your coming soon page. Whether your goal is to collect email addresses, generate buzz, or simply inform about what’s coming, having a clear vision aligned with your marketing strategy will dictate your design choices.

  1. Gather email addresses - Set up an email capture form to collect potential customer information.
  2. Generate buzz - Use exciting copy or teaser content to pique interest about your launch.
  3. Communicate timelines - Clearly indicate when users can expect your full site to launch.

Step 2: Choose a Template

Instapage offers an extensive library of customizable templates for your coming soon page, allowing you to align the design with your brand identity. Select one that fits your intended message and audience.

  1. Conversion-focused layouts - Utilize templates specifically designed to enhance conversion rates.
  2. Easy customization - Adjust colors, fonts, and layouts easily with the drag-and-drop interface.
  3. Mobile responsiveness - Ensure that your page is optimized for all devices, as many users will visit from smartphones.

Step 3: Optimize for Engagement

To maximize engagement, take advantage of Instapage’s built-in personalization and optimization features. Personalization helps target different audience segments effectively, while optimization tools enhance your page's effectiveness.

  1. Dynamic text replacement - Customize the content dynamically based on visitor data.
  2. A/B testing capabilities - Measure what content and designs deliver the best conversion rates.
  3. Analytics dashboard - Track user interactions with advanced heatmaps and performance metrics for informed decisions.

By implementing these steps, you not only create anticipation but also foster a connection with your audience, laying a strong foundation for brand loyalty and higher conversion rates.

Use the right tools to ensure your coming soon page is visually appealing and functionally effective.

Ready to kick off your journey? Utilize Instapage to build a compelling coming soon page today and start capturing leads for tomorrow!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your coming soon page for shoppers in action

See how to make your coming soon page for shoppers in action

In this tutorial, Christian discusses creating a coming soon page to generate interest and begin marketing efforts prior to launching a product. A coming soon page can be beneficial for businesses that want to establish a temporary online presence, collect emails, and gather early customer feedback. Key elements to include on this page are a clear explanation of the upcoming product or service, information about the company, and personal insights from the creator. Additionally, it's essential to provide a timeline for the launch, which can be enhanced by incorporating a countdown timer. Various applications are available on the Shopify app store to facilitate adding a countdown, effectively motivating the team to meet the launch deadline.

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