Make an innovative click-through page tailored to public sector undertakings (PSUs)

Instapage enables public sector undertakings (PSUs) to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Boost results through landing page optimization
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Power up landing pages with AI Power up landing pages with AI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Improve alignment across your creative team sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create an Engaging Click-Through Page for Public Sector Undertakings (PSUs) Using Instapage

Crafting a click-through page specifically designed for public sector undertakings (PSUs) is essential for marketers aiming to drive conversions. Instapage empowers you to create stunning landing pages that align perfectly with the unique needs of PSUs. With a library of over 100 conversion-focused layouts and solid optimization tools, Instapage ensures that you can build relevant landing experiences at scale.

Why Use Instapage for Public Sector Click-Through Pages?

Instapage provides the flexibility and ease of use needed to produce high-converting landing pages without requiring extensive coding skills. The platform's value lies in its core features designed specifically to enhance marketing efforts among public sector entities. Here are several reasons why Instapage is an ideal choice for your landing page needs:

  1. 100+ Layouts: Choose from a diverse collection of templates tailored for various audiences and objectives, allowing for rapid deployment.
  2. Built-in Experimentation: Conduct A/B tests to fine-tune messaging and designs, ensuring optimal performance based on user engagement.
  3. Detailed Analytics: Use heatmaps and analytics dashboards to track visitor behavior and assess page effectiveness.

Step 1: Designing Your Click-Through Page

The first step in creating an effective click-through page is choosing the right template and layout. Consider the following strategies:

  1. Identify your audience: Understand who you’re targeting within PSUs to select designs that resonate with their needs.
  2. Use dynamic text replacement: Personalize your messages, making them more relevant and increasing engagement.
  3. Incorporate relevant visuals: Utilize images and graphics that align with the ethos of public sector initiatives.

Step 2: Optimizing for Conversions

Once your page design is set, optimize it for conversions with these key actions:

  1. Implement A/B testing: Create variations to determine what resonates most with your audience and make data-driven decisions.
  2. Add clear calls-to-action (CTAs): Ensure that every page element encourages users to take the desired action.
  3. Utilize landing page personalization: Take advantage of Instapage's AdMaps to align specific ads to dedicated landing pages.

Step 3: Analyzing and Iterating

Post-launch, it’s crucial to continue refining your click-through page based on analytics data. Monitor performance using:

  1. Heatmaps: Identify which areas are performing well and which need adjustments.
  2. Visitor behavior metrics: Understand how users interact with your content to enhance user experience.
  3. Segmentation: Analyze performance across different audience segments to tailor future campaigns effectively.

Creating a successful click-through page for public sector undertakings demands strategic planning, ongoing optimization, and a deep understanding of your audience's needs.

Start leveraging the power of Instapage to create your click-through pages today and witness a significant boost in your marketing results.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your click-through page for public sector undertakings (psus) in action

See how to make your click-through page for public sector undertakings (psus) in action

Improving your click-through ratio (CTR) is crucial for enhancing your performance in Google Ads. Since Google operates on a cost-per-click model, it profits only when someone clicks on your ad, not from impressions alone. Thus, a high CTR ensures that you’re recognized by the Google Ads algorithm, which in turn rewards your ad's relevance. This fact is especially beneficial for small businesses, as they can compete effectively against larger firms that typically dominate other advertising channels with bigger budgets. Google’s emphasis on relevance and CTR allows small businesses to achieve success, even when competing with larger industry leaders.

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