Make your tailored click-through page for News anchors

Intrigue them with your headline, promise to solve their problems with your copy, and help them imagine themselves as a hero with your images. Below weve taken 20 landing pages from across the web to give you an idea of the best, and worst ways, to convince your prospects to click through.

No matter how good your marketing strategy is, if it cant help you acquire leads and convert them into paying customers, your business wont take off and thrive. One of the best ways to increase sales for your business is to utilize effective e-commerce landing pages.

A click-through landing page is hence a web-page that your visitors first land on while trying to access your site. It is a landing page without a form. This page will have only one clickable element which is the call to action button.

To create a high-converting click-through landing page, consider the following 3 best practices: #1 Use engaging visuals. Use high-quality images or videos that are relevant to the product or service. #2 Implement concise copy. #3 Choose strong CTA.

While the average conversion rate for a website is somewhere between 2 to 5%, this number can vary dramatically depending on which industry you are in, what your conversational goal is, and who your target audience is. Across all industries, the benchmark for a good conversion rate is around 10%.

They analyzed over 64,000 squeeze pages across multiple industries to come to this conclusion. That means that a 12% conversion rate for your squeeze page is a solid benchmark and target.

Ill break down these landing page best practices below. Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.

While the average conversion rate for a website is somewhere between 2 to 5%, this number can vary dramatically depending on which industry you are in, what your conversational goal is, and who your target audience is. Across all industries, the benchmark for a good conversion rate is around 10%.

Rates will vary from industry to industry, too. Still, there are important baselines to keep in mind. Generally speaking, an average lead conversion rate is around 7%. If your company has a rate of more than 10%, you are sitting in a good position.

Top landing page benchmarks and stats The average landing page conversion rate is 9.7%. A typical landing page bounce rate benchmark is 60-90%. 77% of landing pages are home pages. (More on this here.)