Make your tailored click-through page for Business development specialists

Empower Business development specialists with Instapage to deliver impactful click-through page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your click-through page for business development specialists with Instapage

A well-crafted click-through page is essential for business development specialists aiming to increase engagement and conversions. Instapage offers flexible and user-friendly landing page solutions that enable marketers to build high-impact pages quickly, tailored specifically for different sectors like business services, tech/SaaS, and education. By leveraging our extensive library of over 100 conversion-focused layouts, you can deliver a compelling brand experience.

Understanding the essentials of click-through pages

Click-through pages serve as a bridge, guiding potential clients from an initial interaction to a desired action—whether that’s signing up for a newsletter or requesting a demo. Key elements of successful click-through pages include clear calls to action, compelling visuals, and dynamic content tailored to audience preferences. Instapage makes this process seamless, allowing rapid iteration based on real-time feedback.

  1. Clarity: Ensure your value propositions are clear and highly relevant to your audience's needs.
  2. Visual Appeal: Utilize engaging images and colors to capture attention while maintaining brand consistency.
  3. Mobile Optimization: With the growing mobile user base, ensure your click-through page is fully responsive.

Step 1: Build your landing page with Instapage

Creating a click-through page starts with selecting the right template that resonates with your target audience. Instapage provides intuitive tools and features that streamline this process.

  1. Choose a template: Select a design that matches your campaign goals from our extensive library.
  2. Customize your content: Use dynamic text replacement to personalize messages based on user data.
  3. Preview on different devices: Ensure your page looks perfect across desktops, tablets, and smartphones.

Step 2: Optimize for conversions

Optimization is key to ensuring higher conversion rates. Instapage offers built-in A/B testing and detailed analytics to understand user behavior.

  1. Conduct A/B tests: Compare different versions of your click-through page to identify the most effective elements.
  2. Analyze heatmaps: Use heatmaps to visualize user interaction and tweak your layout accordingly.
  3. Utilize performance metrics: Track visits, conversions, and drop-off rates to refine your strategy.

Step 3: Launch and monitor

Once your page is live, monitoring its performance is crucial. This allows you to make data-driven decisions for continuous improvement. Instapage’s collaboration features facilitate seamless feedback and adjustments rapidly.

Success in business development hinges on effective communication and engagement with your audience. Instapage empowers you to create and iterate landing pages that resonate deeply with your target demographic.

Ready to elevate your click-through pages? Sign up for Instapage today and start building tailored experiences that boost your conversion rates.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your click-through page for business development specialists in action

See how to make your click-through page for business development specialists in action

In this tutorial on the Surfside PPC YouTube channel, the focus is on understanding and improving click-through rates (CTR). The speaker shares insights based on their farmhouse goal search campaign, highlighting an alarming low CTR of 0.17% despite generating over 10,000 clicks and 6 million impressions. To address low CTR, they advise using the 'segment' feature to differentiate results between Google Search and search partners. While removing search partners is not typically recommended, it may be necessary if they significantly undermine performance regarding conversions. The session aims to equip viewers with the knowledge to enhance their CTR effectively.

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