Make an user-friendly black friday page for online sellers

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your online sellers.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Make your Black Friday page for online sellers

Crafting a stellar Black Friday landing page is crucial for online sellers aiming to capitalize on the holiday shopping season. With Instapage, you can quickly build visually stunning, conversion-focused landing pages that grab attention and drive sales. Let’s dive into the step-by-step guide on how to make your Black Friday page stand out this year.

Step 1: Choose the Right Template

The foundation of your Black Friday page is the template you select. Instapage offers over 100 conversion-focused layouts specifically designed for promotional campaigns. Opt for designs that emphasize your offers, have clear calls to action, and are adaptable to dynamic content. This allows you to quickly tailor your product offerings based on trending items and audience engagement.

  1. Select a template that highlights your best deals: Use templates with large images and bold text to grab customers' attention.
  2. Ensure mobile responsiveness: A significant portion of traffic comes from mobile devices, so choose templates that look great on all screen sizes.
  3. Incorporate countdown timers: Create urgency with timers that count down to Black Friday, incentivizing quicker purchases.

Step 2: Optimize for Conversions

To maximize conversions on your Black Friday page, take advantage of Instapage’s built-in optimization tools. Utilize heatmaps to monitor user interactions and A/B testing to compare different page elements. This data-driven approach will help you refine your landing page for better performance.

  1. Utilize A/B testing: Experiment with different headlines, images, and calls to action to see which combination drives more clicks and conversions.
  2. Implement heatmaps: Understand user behavior on your page and make necessary adjustments to improve layout and content placement.
  3. Track user metrics: Use the analytics dashboard to monitor visitor statistics, leading to informed decisions on future campaigns.

Step 3: Personalize the User Experience

Personalization is key in making your Black Friday page resonate with your target audience. Instapage’s dynamic text replacement and AdMaps features allow you to align specific ads to tailored landing pages. This ensures that each visitor experiences content relevant to their interests and shopping behaviors.

  1. Create segments: Use your audience data to create targeted segments and deliver tailored messages to each group.
  2. Use dynamic content: Automatically change text or images on your landing page based on customer behavior or source.
  3. Embed personalized offers: Deliver promotions based on previous purchases or browsing history for better engagement.

Combining these strategies will lead to a compelling Black Friday page that not only meets but exceeds customer expectations.

By utilizing Instapage's versatile tools and features, you can create a landing page that not only looks great but drives significant conversions during the holiday rush.

Start building your optimized Black Friday landing page with Instapage today and transform browsers into buyers.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your black friday page for online sellers in action

See how to make your black friday page for online sellers in action

Black Friday and Cyber Monday are crucial days for e-commerce, generating significant sales and traffic, with over 175 million Americans shopping simultaneously. This year is anticipated to be especially large, necessitating preparedness with actionable strategies to boost sales. Last year, U.S. e-commerce sales reached $7.4 billion on Black Friday and $9.2 billion on Cyber Monday, underscoring the potential for online stores. However, the surge in sales, traffic, and support requests can overwhelm store owners. This video provides a simple checklist aimed at helping retailers navigate these challenges, enabling them to maximize opportunities, reduce stress, and enhance customer satisfaction during this peak shopping season.

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