Make your black friday page designed for marketing teams

Instapage empowers your marketing teams to cut costs, boost conversions, and provide impactful landing page experiences that resonate with your audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your black friday page for marketing teams with Instapage

Black Friday is a prime opportunity for marketers seeking to maximize conversions and minimize costs. With Instapage, creating effective landing pages that boost brand trust and customer loyalty can be accomplished swiftly and efficiently. Our platform delivers dynamic and relevant landing page experiences that are tailored to boost your campaign performance.

Step 1: Leverage Instapage's conversion-focused layouts

To kickstart your Black Friday campaign, begin by utilizing Instapage’s library of over 100 conversion-driven templates. These templates are designed specifically to guide visitors toward making purchases or engaging with your brand. By incorporating captivating visuals and clear calls to action, you can effectively capture your audience's attention and lead them towards conversion.

  1. Choose a template that aligns with your brand identity: Select from a diverse range of themes that resonate with your audience, ensuring consistent branding.
  2. Customize with ease: With our drag-and-drop builder, personalized edits require no coding skills, making it accessible for marketing teams.
  3. Implement high-converting elements: Enhance templates with elements like countdown timers or limited-time offers to create urgency and encourage quicker decisions.

Step 2: Optimize for conversions

The next step is to optimize your landing page for maximum engagement. Instapage provides built-in A/B testing and heatmap features that allow you to fine-tune your landing page based on real user data. This is crucial during the busy Black Friday shopping period.

  1. Utilize A/B testing: Compare different versions of your landing page to determine which design, copy, or images yield better performance.
  2. Analyze user behavior with heatmaps: Understand where visitors linger on your page and optimize layout accordingly to enhance user experience.
  3. Incorporate analytics dashboard: Monitor key performance indicators in real-time, ensuring you can make immediate adjustments to improve results.

Step 3: Personalize the user experience

Personalization is key to accessibility and conversion. Use Instapage’s dynamic text replacement to tailor content specific to different audience segments or ad groups. This ensures a relevant message resonates with each visitor, particularly during seasonal sales like Black Friday.

  1. Dynamic content delivery: Craft unique landing pages for specific promotional campaigns that cater to different segments of your audience.
  2. Align advertising efforts: Utilize AdMaps to link specific ads to corresponding landing pages, creating a seamless user journey.
  3. Track performance at the audience level: Leverage our analytics tools to measure the engagement and conversion rates of your tailored experiences.

The process of creating a Black Friday page doesn't end with design and optimization; continuous monitoring and adjustments are necessary. Make use of collaboration features to gather feedback swiftly.

In conclusion, leveraging Instapage empowers marketing teams to craft a powerful Black Friday page that not only captures interest but also significantly boosts conversion rates.

Get started with Instapage today and make the most of the Black Friday rush. Transform your landing page strategies and elevate your conversion rates!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to make your black friday page for marketing teams in action

See how to make your black friday page for marketing teams in action

In this video tutorial, the speaker discusses leveraging Black Friday for marketing success by understanding consumer behavior, particularly the herd mentality. The aim is to help businesses profit without excessively cutting margins. Key topics include identifying potential users of Black Friday, setting clear marketing goals, and effective advertising strategies. The speaker emphasizes unique marketing strategies that go beyond traditional discounts and shares specific tips for running pay-per-click (PPC) campaigns effectively. Viewers are encouraged to prepare strategically for Black Friday promotions, ensuring their marketing approach aligns with the competitive landscape of the event.

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