Make an user-friendly black friday page for intermediates

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your intermediates.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your perfect Black Friday page using Instapage

With Black Friday approaching, creating a compelling landing page is essential for marketers aiming to boost conversions and reduce costs. Instapage's robust landing page platform simplifies the process of building tailored experiences that resonate with potential customers in the USA. Leverage our extensive library of 100+ optimized layouts and conversion-focused features to create the best Black Friday page for your audience.

Step 1: Choose the right template

Selecting the right template is the first crucial step in making your Black Friday page successful. Instapage offers a variety of customizable templates that help you highlight your promotions effectively. Here’s how to get started:

  1. Explore our library: Browse through over 100 conversion-focused layouts aimed specifically for high-impact promotions.
  2. Select a layout: Choose a template that aligns with your brand and the specific offer you are introducing for Black Friday.
  3. Customization options: Modify colors, fonts, and sections to tailor the design per your audience while ensuring it's mobile-responsive.

Step 2: Implement optimization techniques

To ensure your Black Friday page achieves maximum impact and results in higher conversions, it’s vital to incorporate optimization techniques within your landing page.

  1. Utilize A/B testing: Create variations of your landing page to test different headlines, images, or call-to-action placements and identify the most effective design.
  2. Analyze heatmap data: Use built-in heatmaps to observe visitor behavior on the Black Friday page, helping you identify what elements attract the most attention.
  3. Adjust in real-time: Make data-driven adjustments to your landing page without needing any coding or developer assistance.

Step 3: Personalize content for engagement

Engagement is key on Black Friday. Personalized experiences can significantly boost your conversion rates. Here's how to tailor your content:

  1. Dynamic text replacement: Use personalized messages based on user behavior or location to create a connection.
  2. Utilize AdMaps: Align your ads with specific landing pages to ensure the messaging is consistent and appealing.
  3. Track audience metrics: Leverage Instapage's data tools to gain insights into how various segments are interacting with your Black Friday campaign.

By following these steps using Instapage, you can create a powerful Black Friday page that reduces costs, enhances customer loyalty, and maximizes conversion rates.

Start building today to prepare for the rush and see how Instapage can revolutionize your Black Friday marketing efforts!

Ready to elevate your marketing strategy? Sign up for Instapage now and take your Black Friday campaigns to the next level.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your black friday page for intermediates in action

See how to make your black friday page for intermediates in action

In this tutorial, the speaker presents a proven strategy for Black Friday/Cyber Monday (BFCM) sales, developed over four years of successful application. The strategy was also showcased at the 2022 Q4 Mastermind event in Miami, attended by entrepreneurs with varying revenue levels. The speaker will guide viewers through the adjusted 2023 slideshow, which includes step-by-step instructions based on previous experiences. The first case study highlighted is from 2019, marking the speaker's inaugural BFCM client. Preparations involved a brief lead-up to the event, with a simple promotion of a 20% discount, demonstrating effective strategy implementation and the importance of timely action in achieving sales success during BFCM.

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