Make your tailored black friday page for Drafters

Empower Drafters with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to effectively make your Black Friday page for Drafters

Creating an engaging Black Friday page is crucial for maximizing conversions during one of the busiest shopping seasons. Instapage’s flexible landing page creation platform allows you to quickly build a custom Black Friday page tailored for your audience in the business services, marketing, and tech industries. With 100+ conversion-focused layouts and no coding required, you'll be ready to capture attention and drive sales effectively.

Step 1: Identify your target audience

Before diving into the design, it's essential to understand who you are targeting. Use segmentation to identify key demographics such as age, interests, and purchasing behavior.

  1. Analyze past customer data to determine purchasing trends during Black Friday.
  2. Consider seasonal interests relevant to your audience, such as tech gadgets for the tech-savvy or service discounts for business services.
  3. Utilize audience personas to craft messaging that resonates and drives urgency.

Step 2: Optimize your landing page layout

Design the layout with user experience (UX) in mind. An optimized landing page can significantly increase conversion rates through clarity and focus on your discounts.

  1. Include eye-catching headlines that highlight your Black Friday offers directly.
  2. Utilize Instablocks to streamline layout design and ensure all elements align with your branding.
  3. Adopt a clear call-to-action (CTA) that encourages immediate purchases.

Step 3: Implement personalization strategies

Personalization can heighten the effectiveness of your Black Friday page. Ensure content is relevant to different user segments, which can significantly increase engagement.

  1. Use dynamic text replacement to tailor messaging based on visitor behavior.
  2. Track individual audience interactions to adjust messaging in real-time.
  3. Have dedicated sections for specific offers that appeal to various audience types.

By following these steps, you can set yourself up for success this Black Friday while utilizing the full power of Instapage.

Elevate your marketing strategies this season by developing a stellar Black Friday page. Start designing with Instapage today to maximize your conversion rates and enhance customer loyalty.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your black friday page for drafters in action

See how to make your black friday page for drafters in action

Black Friday is a major shopping event approaching soon, and it's essential for your store to be prepared for increased traffic. This video tutorial outlines necessary changes to make before the event. It assumes that stock and inventory are already in place to meet expected demand, and that a marketing plan incorporating email and social media is established. The primary focus of the video is on optimizing your website, which can often be overlooked. Ensuring your website is ready to handle the influx of visitors is crucial, especially with exciting offers prepared for Black Friday.

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