Make a visually-stunning black friday page designed for craft stores

Reduce costs, grow conversions, and deliver relevant experiences for craft stores with Instapage.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Boost results through landing page optimization
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Power up landing pages with AI Power up landing pages with AI sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Improve alignment across your creative team sidebar
Kingsway Real Estate Brokerage sells millions using landing pages for Facebook Ads
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your ideal black friday page for craft stores with Instapage

Craft stores can significantly boost their sales during the Black Friday season by leveraging the power of dedicated landing pages. Instapage enables marketers to create tailored landing pages quickly, utilizing conversion-focused layouts that resonate with your audience. With Instapage, you can save on costs while increasing conversions and building brand trust amongst your customers.

Step 1: Choose the right landing page layout

Start by selecting a layout that aligns with your campaign goals. Instapage offers a library of over 100 conversion-optimized designs that cater specifically to the craft industry. Here are some tips to consider when selecting your layout:

  1. Focus on showcasing your best deals prominently to grab attention.
  2. Include sections for customer testimonials to enhance trust and reliability.
  3. Incorporate high-quality images of craft products to entice customers.

Step 2: Personalize your content to resonate with your audience

Once you have your layout, the next step is to create content that speaks directly to your audience's preferences and needs. Instapage's dynamic text replacement feature allows you to tailor messaging based on user demographics and behavior. Consider these strategies:

  1. Use personalized greetings or product recommendations based on previous purchases.
  2. Align specific ads with relevant landing pages using AdMaps for enhanced targeting.
  3. Analyze your audience metrics to adjust messaging in real time.

Step 3: Optimize your landing page for performance

Optimization is key to maximizing your Black Friday results. Use Instapage's experimentation and A/B testing features to find the perfect combination of elements that lead to higher conversion rates. Here’s how to proceed:

  1. Implement heatmaps to identify user interaction hotspots on your page.
  2. Run A/B tests to evaluate variations in call-to-action buttons, images, and layouts.
  3. Utilize the analytics dashboard to track user behavior and refine your strategy.

By following these steps, your Black Friday page for craft stores can effectively engage customers and drive significant sales.

Start using Instapage today to simplify your landing page creation and optimize for the busy holiday season.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your black friday page for craft stores in action

See how to make your black friday page for craft stores in action

In this episode of the Tizzit TV show, the focus is on maximizing the holiday shopping season, particularly during Black Friday, Thanksgiving, and Cyber Monday, which are crucial for handmade shop owners. The host highlights three key tips that are often overlooked in preparing for this period. The first tip emphasizes the importance of effective promotion and marketing strategies during the holiday weekend. While many shop owners plan to utilize social media posts and newsletters to inform customers about discounts and offers, the host stresses the necessity of providing compelling reasons for customers to make purchases. This insight aims to help creators enhance their sales performance during the significant shopping period.

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