Make your awesome landing page: The future of marketing

Create your awesome landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your awesome landing page with Instapage

Creating an effective landing page is crucial for marketers in business services, tech, and beyond. With Instapage, you can design optimized landing pages quickly and efficiently, making it easier to enhance customer engagement and drive conversions. Leveraging our extensive library of conversion-focused layouts empowers you to deliver tailored experiences that resonate with your specific audience.

Why choose Instapage for your landing pages?

Instapage stands out as a flexible platform designed for marketers. Its core features such as built-in optimization tools, collaboration options, and personalization capabilities make it ideal for any marketing team. Not only can you create stunning landing pages without any coding knowledge, but you can also continuously optimize them for better performance.

  1. Conversion-focused layouts: Access over 100 customizable layouts designed to boost conversions.
  2. A/B testing features: Experiment with different variations to find out what works best for your audience.
  3. Detailed analytics: Gain insights into user behavior through our performance tracking tools.

Step 1: Choose your layout

The first step to making your awesome landing page with Instapage is selecting a design that aligns with your campaign goals. With a user-friendly interface, you can easily browse through various templates tailored for specific industries.

Step 2: Customize your landing page

Tailoring your chosen layout is straightforward. You can add your own branding, text, images, and other elements that resonate with your target audience. Consider the following when customizing:

  1. Brand consistency: Ensure that your landing page mirrors your branding across other channels.
  2. Compelling CTAs: Use clear and engaging calls-to-action to guide user behavior.
  3. Personalization: Utilize features like dynamic text replacement to enhance user experience.

Step 3: Optimize and launch

Before going live, it’s essential to optimize your page for conversions. Run A/B tests and utilize heatmaps to analyze user interactions thoroughly. Also, remember to leverage analytics to track success.

  1. Heatmap analysis: Identify which areas are drawing attention and which are being ignored.
  2. A/B test insights: Implement feedback from tests to continually improve your landing page.
  3. Launch readiness: Ensure all elements function correctly before publishing your landing page.

In summary, creating an impactful landing page involves a seamless blend of design, personalization, and optimization. With Instapage, marketers can effectively capture leads and drive conversions, enhancing brand trust and loyalty.

Are you ready to optimize your marketing strategy? Start creating your awesome landing page with Instapage today and unlock greater conversion potential!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your awesome landing page in action

See how to make your awesome landing page in action

Starting a new web design project can be overwhelming, especially when faced with a blank screen for the homepage. As time passes and client pressure mounts, it's essential to have a clear structure for your landing page. In this tutorial, I will guide you through the ideal homepage layout within five minutes, using a Figma template available in the description. We will begin with the hero section, positioned at the top of the website, known as 'above the fold', which is crucial as it captures the visitor's attention without scrolling. Understanding the importance of this section is key as we move forward with the rest of the homepage design essentials.

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