Make your A/B testing compatible social media platform website

You can create an A/B test in Ads Manager or in the Experiments tool. Learn more about the ways to create an A/B test.

A/B testing lets you compare two versions of an ad strategy by changing variables such as ad images, ad text, audience or placement. We show each version to a segment of your audience and ensure nobody sees both, then determine which version performs best.

You can run tests by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare usersʼ behavior to see which page is most effective.

To set up an A/B test on Instagram, you can use the Trial Reels feature. This feature lets you post up to four reels at once to see which ones perform better, but the reels only get shown to people who are not following you. This way, you can post up to four similar reels without annoying your followers.

Trial reels on Instagram allows creators to experiment with new ideas and get early feedback on whether their content resonates by allowing them to share reels with accounts that donʼt follow them. You can later choose to share a trial reel with your followers at any time.

Also known as split testing, A/B testing allows you to simultaneously compare two variations of the same post to determine which idea is likely to perform best. By systematically comparing different versions of your content, you can uncover insights that transform your social media performance from good to exceptional.

To set up an A/B test on Instagram, you can use the Trial Reels feature. This feature lets you post up to four reels at once to see which ones perform better, but the reels only get shown to people who are not following you.

Most social media platforms have built-in A/B testing tools that make it easy to set up the test and analyze results. Facebook: Facebook Ads Manager has a dedicated A/B testing tool that allows brands to test different ad variations, including headlines, placements, creatives, audiences, and CTAs.