Make a high-performance whitepaper download page optimized for Epic

A white paper is a document that provides information about a specific product or service. It is usually used to promote or sell a product or service. A scientific paper, on the other hand, is a document that provides information about research or results of experiments.

White Papers can be used to educate potential customers on the innovativeness of your products. A well written White Paper can be very effective in generating leads. Application Notes - Application Notes provide specific use cases for your product or for special (new) features.

6 White Paper Download Landing Page Ideas and Examples Write a Compelling Headline. Your headline is the first thing visitors see when landing on your page. Describe Your White Papers Value. Add Urgency with Timers. Display Social Proof. Make It Easy For Users to Opt-in. Use Benefit Driven Call To Action Buttons.

A white paper is an authoritative, research-based document that presents information, expert analysis and an organization or authors insight into a topic or solution to a problem. Companies or vendors use these papers in business-to-business (B2B) marketing models as part of a content marketing strategy.

How to Write a White Paper in 10 Steps Step 1: Choose Your Topic. Step 2: Conduct Thorough Research. Step 3: Understand Your Audience. Step 4: Create Your White Paper Outline and Format. Step 5: Craft an Attention-Grabbing Title. Step 6: Write an Enticing Introduction. Step 7: Break Up the Content With Subheadings.

Working papers are preliminary versions that seek feedback, while conference papers are presented at conferences to share research findings and receive feedback. White papers provide detailed information, analysis, and proposals but are typically not peer-reviewed, and are published by organizations or agencies.

Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.

The difference between an article and a whitepaper mainly boils down to length and level of detail. An article is supposed to provide an overview of a topic and is usually a page or two. A whitepaper is longer and covers a topic in more detail. It gives an in-depth view, and can often include more research.