Make a custom website for Social media directors

The cost of building a social networking website depends on factors like complexity, features, and the hourly rates of developers. On average, it can range from $20,000 to $100,000 or more.

The 30/60/10 principle for content on social media looks like this: 30% of your content should be owned by your brand, 60% should be curated by your brand, and the remaining 10% should be self-promotion which features a call-to-action of some sort.

70% of Facebook posts should be proven content that supports building your brand. 20% should be content from others, such as promoting anotherʼs business or sharing interesting articles written by another and tagging. 10% should be call-to-action in nature such as sales, discounts, introduction on new offerings, etc.

To become a social media director may include earning a bachelorʼs degree, gaining initial experience through internships or entry-level jobs, building a personal social media following and making professional connections through networking.

The 5:3:2 rule simplifies content management on social media by breaking down what types of content to post: 5 Shares of Curated Content: Five out of every ten posts should be curated content from other sources. This could include articles, insights, or key trends relevant to your industry.

The 50/30/20 rule helps divide your social media budget strategically: 50% goes to proven, high-performing content and platforms, 30% to growth opportunities like new formats or audiences, and 20% to experimental ideas or emerging platforms. Use this framework when you want to benefit from an agile split.

What is the 50-30-20 rule for social media? This rule suggests that 50% of content should be informative, 30% shared from other sources, and 20% promotional. It helps maintain a balanced and engaging online presence.