Make a custom website for Key account managers

Key account management is a systematic approach to managing and growing a named set of an account managers most important customers to maximize mutual value and achieve mutually beneficial goals.

Given that key accounts are a crucial source of revenue and are often the largest customers, sales organizations understandably task their best people with managing them. On average, KAMs are responsible for seven to eight key accounts.

A successful Key Account Manager is: Empathetic deeply understand the goals, drivers, and needs of others. Service-oriented ready to go the extra mile for their clients. Strategic doesnt get trapped in the weeds, understands the bigger picture. Proactive doesnt wait to take action, is in charge.

The Key Account Managers are responsible for maintaining and expanding relationships with significant clients. They work in close association with various business departments, and thus maintain and develop the strategic relationships with the Key Accounts. In short, they play the role of a strategy builder!

How many accounts can a key account manager (KAM) handle effectively? ing to Gartner, KAMs are responsible for an average of seven to eight key accounts, devoting a substantial amount of time collaborating with clients and internal resources to drive value for these VIPs.

Key Account Management Process. Step 1: Building a Framework. Step 2: Account Segmentation. Step 3: Defining Roles and Responsibilities. Step 4: Draw up a Key Account Plan Blueprint. Step 5: Get into Action. Step 6: Track, Monitor, and Recalibrate. Step 7: Communicate with internal and external stakeholders.

Focused Role: If someone is solely an Account Manager (that is, they arent also doing fulfillment), they can typically handle 4-8 accounts. If someone is solely a Strategist (that is, they arent also a day-to-day client contact), they can handle 8-12 clients.

5 Steps to Great Account Management Step 1: Profile your accounts. Step 2: Identify the Decision-making Group. Step 3: Target opportunities with greatest Return on Time Invested. Step 4: Put your action plan together. Step 5: Execute against the plan.