Make your bespoke web page for Real Estate with ease

Instapage helps you create your web page for Real Estate on your own, without developer assistance. Easily create stunning landing pages that reflect the essence of your business and attract the right audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Boost results through landing page optimization
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Improve alignment across your creative team sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Real estate landing page builder: Your ultimate how-to guide

Creating an impactful web page for real estate is crucial in today's competitive market. With Instapage, marketers can easily develop landing pages that resonate with their target audiences, ultimately reducing costs and increasing conversions. Instapage offers a flexible platform featuring over 100 meticulously designed layouts that suit various real estate needs, ensuring high brand trust and customer loyalty.

Understanding the importance of landing pages in real estate

Landing pages serve as the first point of engagement for potential clients in real estate. They help to convey essential information succinctly while guiding visitors toward specific actions, such as scheduling a viewing or contacting an agent. A well-optimized landing page can significantly enhance conversion rates, especially when tailored to meet the unique demands of the real estate audience in the USA.

  1. Focused messaging: Ensure your landing page has clear, concise messaging geared toward buyers or sellers.
  2. Visual appeal: Implement high-quality images or videos of properties to attract attention.
  3. Easy navigation: A straightforward layout aids users in swiftly finding vital information.

Step 1: Utilize templates to create your landing page

Start by choosing a template that's best suited for real estate listings. Instapage provides various customizable templates designed for the property market, allowing marketers to launch pages quickly without needing extensive web development skills.

  1. Select a target template based on your desired outcome, whether selling a property or gathering leads.
  2. Customize the layout to match your branding and ensure alignment with your marketing strategy.
  3. Incorporate essential features such as forms and call-to-action buttons that drive user engagement.

Step 2: Optimize for conversions

Employ built-in experimentation tools to maximize the effectiveness of your landing pages. Instapage supports detailed heatmaps that reveal user behaviors, enabling you to adjust your content and layout for higher performance.

  1. Conduct A/B testing on headlines and overall designs to find the most effective options.
  2. Use heatmaps to analyze where users spend the most time to ensure critical information is prominently placed.
  3. Regularly assess analytics data to track conversion rates and iteratively improve your strategies.

Step 3: Personalize the user experience

Ensure that your landing pages are personalized based on specific audience segments. Instapage allows the dynamic delivery of content, increasing relevance and engagement. Use features like dynamic text replacement to tailor pages for specific campaigns, be it focusing on luxury apartments or first-time homebuyers.

With personalized pages, potential clients feel more connected, fostering loyalty and trust.

Start creating high-converting real estate landing pages with Instapage today! Leverage the user-friendly features that facilitate immediate results, boosting your marketing campaigns and driving customer engagement.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See how to create your web page for real estate in action

See how to create your web page for real estate in action

In this video tutorial, Kyle Handy discusses the significance of real estate landing pages, often referred to as squeeze pages. These pages serve as the first point of contact for potential clients and are crucial for conversion. The video aims to inspire viewers by showcasing effective landing page examples and explaining the key elements that make a landing page successful. Viewers will learn how to create their own effective landing pages tailored for their real estate business. Kyle Handy, an experienced realtor and team leader in San Antonio, Texas, shares insights on digital marketing, content creation, and social media strategies to help realtors grow and scale their businesses, emphasizing the importance of attracting leads and closing sales.

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