Make your value proposition page designed for AIX

Instapage empowers you to reduce costs, increase conversions, and deliver meaningful experiences on AIX.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Creating Your Unique Value Proposition Page on Instapage

A strong value proposition is essential in attracting, converting, and retaining customers. Instapage's flexible landing page platform allows marketers to effortlessly create customized value proposition pages. With over 100 conversion-focused layouts, building your unique page becomes a seamless experience, even without technical expertise.

Defining Your Audience

Understanding your audience is the first crucial step in creating an effective value proposition page. Instapage provides tools to segment your audience so you can deliver personalized messages that speak directly to their needs. This approach builds brand trust and enhances customer loyalty.

  1. Use Audience Insights: Instapage's detailed analytics help identify audience preferences, which cultivates better-targeted content.
  2. Segment Effectively: Tailor your messaging based on defined audience segments to enhance relevance and engagement.
  3. Leverage Dynamic Text Replacement: Personalize content dynamically to each visitor for increased relevance.

Building the Landing Page

Once you've defined your audience, it's time to build your landing page. With Instapage, marketers can choose from various collaborative templates, ensuring each page is optimized for conversions. Here's how to proceed:

  1. Select a Template: Choose from conversion-driven templates that match your brand’s identity.
  2. Add Your Content: Insert engaging copy that captures the essence of your offering with clear value statements.
  3. Configure Instablocks: Utilize Instablocks to drag and drop elements for an appealing layout without any coding.

Optimizing for Performance

After building your landing page, optimization is key to ensure maximum conversions. Instapage offers several built-in features to help you fine-tune your page.

  1. A/B Testing: Launch tests to iterate on various elements like CTA buttons and headlines to identify what works best.
  2. Heatmaps: Analyze user movements on your pages with heatmaps to understand engagement and improve design.
  3. Performance Analytics: Use the analytics dashboard to track conversions and optimize based on real-time data.

Creating a compelling value proposition page on Instapage maximizes conversions and fosters deeper customer trust. By effectively defining your audience, building an engaging page, and optimizing it for performance, you can significantly enhance your digital marketing efforts.

Get started today and empower your marketing strategy with Instapage's powerful features adapted to your business needs.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your value proposition page on aix in action

See how to create your value proposition page on aix in action

In this tutorial, Dan Dempsky, co-founder of Unbound Merino, discusses value propositions and their crucial role in distinguishing your business from competitors. A value proposition is defined as a promise to customers that their purchase will exceed expectations and effectively address their needs. It is essential to communicate that the offering is more than just the product itself. For instance, Unbound Merino uses value propositions on their website to convey that their products represent greater value, explaining that their t-shirts offer unique benefits beyond basic apparel. By identifying and articulating a strong value proposition, businesses can enhance customer connection and improve sales outcomes.

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