Make your upsell page designed for Online Publishing

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Online Publishing.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your upsell page for Online Publishing with Instapage

Building an effective upsell page for online publishing doesn't have to be a complex task. With Instapage, marketers can streamline the process of creating high-converting landing pages without needing a developer. This guide will provide you with the necessary steps to craft the perfect upsell page that increases conversions and aligns with the unique needs of your target audience.

Understanding the purpose of your upsell page

An upsell page serves as a powerful tool to encourage customers to invest in additional products or services after an initial purchase. To maximize its effectiveness, consider these key elements:

  1. Clear Value Proposition
  2. Your upsell page should immediately communicate the benefits of the additional offerings, ensuring it resonates with customer needs.
  3. Compelling Visuals
  4. Utilizing impactful imagery that aligns with your brand can enhance user engagement and trust.
  5. Strong Call to Action
  6. Design CTAs that are persuasive and clearly state what the customer will gain from taking the desired action.

Utilize Instapage’s templates for quick setup

Start by selecting from Instapage's extensive library of over 100 conversion-focused layouts. These templates are designed specifically for creating effective landing pages, including upsell pages. Here's how to get started:

  1. Choose a Template
  2. Select a layout that fits your product niche and target audience. Templates come pre-designed to suit various industries and goals.
  3. Customize with Instablocks
  4. Leverage Instablocks to easily edit and rearrange elements within your template, ensuring the page reflects your brand identity.
  5. Preview Your Page
  6. Instapage allows you to preview your landing page in real-time to see how modifications will look on different devices.

Optimize for conversions

Once your upsell page is designed, it's crucial to implement optimization strategies to enhance its performance. Consider these techniques:

  1. A/B Testing
  2. Conduct A/B tests on different elements like headlines and CTAs to determine which variations yield the highest conversions.
  3. Track Behavior with Heatmaps
  4. Use Instapage's heatmap tools to identify where users click the most, allowing for data-driven adjustments to your layout.
  5. Analytics Dashboard
  6. Utilize the analytics dashboard to monitor key performance metrics and refine your strategy accordingly.

After implementing these strategies, review the data to ensure your upsell page is achieving its intended purpose. Continuous iteration based on performance metrics will help elevate your results.

Don’t forget to incentivize repeat visits with personalized content and offers tailored to your audience's interests.

Ready to elevate your online publishing strategy with a captivating upsell page? Start using Instapage today to harness the power of effective landing pages and improve your conversion rates!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to create your upsell page for online publishing in action

See how to create your upsell page for online publishing in action

In this video tutorial, the creator demonstrates how to create an ebook, design its cover, and sell it on a digital platform. The tutorial includes a walkthrough of creating a table of contents, introduction, and the body of the ebook. Additionally, viewers will learn how to transform the cover page into a realistic 3D professional-looking book cover. Importantly, all tools required are free, eliminating the need for web hosting, domain names, or plugins. The tutorial is designed for users with a free Canva account, making it more accessible. The creator shows the process step-by-step, starting from the Canva homepage.

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