Make a captivating upsell page that makes marketplaces shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your marketplaces.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

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All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

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Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

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Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your upsell page for marketplaces with Instapage

Creating an effective upsell page for marketplaces can significantly enhance your marketing efforts. With Instapage's versatile landing page creation tools, you can quickly produce high-converting pages tailored to your audience's specific needs. Leveraging a library of over 100 customizable templates, marketers can achieve results without needing any coding expertise.

Understanding the upsell page concept

An upsell page is strategically designed to encourage customers to purchase additional products or services at checkout. By using Instapage, marketers can enhance their upselling strategy through compelling designs that focus on improving brand trust and customer loyalty. This approach not only increases conversion rates but also helps retain clients across various sectors, including business services, tech, and education.

  1. Conversion-focused layouts: Instapage offers layouts that emphasize key product benefits and features, making it easier for users to understand the value of an upsell.
  2. Dynamic text replacement: Personalize content on upsell pages by adjusting text based on user behavior, improving relevance and engagement.
  3. A/B testing capabilities: Experiment with different upsell page elements to identify the most effective designs and offers that resonate with your target audience.

Step 1: Plan your upsell offer

Begin by defining your upsell offer. Analyze your current products and identify which items complement the primary purchases made by your customers.

Step 2: Design your upsell page

Once your offer is established, proceed to craft the page using Instapage's intuitive builder. Ensuring it reflects your brand’s identity will enhance its authenticity.

  1. Utilize engaging visuals that capture attention and highlight key features of the upsell product.
  2. Incorporate strong, clear calls-to-action (CTAs) that drive users towards completing the purchase.
  3. Apply analytics to assess user interactions, making data-informed adjustments to optimize for conversions.

Step 3: Test and optimize

After publishing your upsell page, monitor its performance closely. Use built-in analytics and heatmaps offered by Instapage to trace user activity and gather insights.

  1. Conduct A/B testing on different headlines and CTAs to determine which versions drive the most conversions.
  2. Assess user retention rates by tracking how many upsell customers become repeat purchasers.
  3. Regularly update the content based on seasonal trends and user feedback, ensuring relevance.

Optimizing your upsell page will lead to higher conversion rates and sustained customer engagement.

Get started with Instapage today to create a compelling upsell page that drives revenue and enhances customer satisfaction!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your upsell page for marketplaces in action

See how to create your upsell page for marketplaces in action

When a customer purchases your initial product, you can direct them to an upsell sales page, which will serve as the thank you page for their main product purchase. It's important to include an option like 'no thanks, I'm happy without' regarding the upsell offer. If they choose the upsell, they should go to an express checkout as discussed in previous lessons. If they decline the upsell, redirect them to the thank you page. To set this up, create a new product by selecting upsell/down sell instead of the main product, and link it to the appropriate main product funnel. Configure each step similarly; however, the payment gateway and product pages will not be included since they are already established in the main product. Edit the checkout step to finalize the express checkout setup.

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