Make an innovative upsell page tailored to councils

Instapage enables councils to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Boost results through landing page optimization
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Improve alignment across your creative team sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your upsell page for councils: A step-by-step guide

Creating an upsell page for councils is a strategic move to enhance conversion rates. Instapage offers a flexible platform to design high-impact landing pages without the need for coding or developers, ensuring that marketers can quickly implement pages that resonate with their target audiences.

Understanding the importance of upsell pages

Upsell pages serve as a means to increase average order value by offering additional value to customers. They can enhance user experience when tailored properly, which is critical for departments within business services, tech/SaaS, education, government, and more. Utilizing Instapage can help you leverage existing traffic to ensure maximum conversions.

  1. Increased revenue: Upsell pages directly contribute to greater profitability.
  2. Enhanced user experience: By providing relevant offers, customers feel valued and understood.
  3. Better targeting: With Instapage's personalization features, messages can be tailored to specific audience segments.

Step 1: Designing your upsell page using Instapage

Begin by selecting a template from Instapage's library of over 100 conversion-focused layouts. This process is streamlined, requiring no coding expertise.

  1. Choose a layout that aligns with your brand and message.
  2. Utilize Instablocks for quick assembly and smart design application.
  3. Ensure clear and compelling copy on your upsell page that highlights the additional offer.

Step 2: Optimize for higher conversions

After designing the page, it's essential to optimize it for performance. Use the A/B testing features offered by Instapage to determine which variations yield better results.

  1. Implement A/B tests on your headlines, images, and calls-to-action.
  2. Utilize heatmaps to analyze user engagement and page interactions.
  3. Adjust based on the analytics dashboard insights provided by Instapage.

Step 3: Personalization for targeted audiences

Personalizing content can lead to significantly higher conversion rates. Use dynamic text replacement to ensure that messaging resonates with specific segments of your audience.

  1. Analyze customer data to tailor offers accurately.
  2. Implement AdMaps to direct relevant ads to the corresponding pages.
  3. Track audience-level metrics to continually refine your messaging.

Creating your upsell page for councils can dramatically impact your overall marketing strategy by facilitating conversions and enhancing customer loyalty. Follow these steps to maximize your efforts.

Ready to take your upsell strategy to the next level? Start using Instapage today and experience the ease of creating high-converting landing pages tailored to your audience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to create your upsell page for councils in action

See how to create your upsell page for councils in action

In this video, Patrick Dang explains the concept of upselling, which involves encouraging customers to purchase more of the same product or an upgraded version. Upselling is not about selling entirely different products; instead, it focuses on existing customers and offering them additional or premium versions at higher prices. For instance, in a Software-As-A-Service (SAAS) context, after a customer has made an initial purchase, businesses may offer them a more advanced plan or additional features to enhance their experience. This strategy can effectively generate more sales by leveraging the relationship with current customers.

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