Make your tailored upsell page for Board trustees

Empower Board trustees with Instapage to deliver impactful upsell page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

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Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

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ChartMogul maximizes event attendance and improves design workflows with Instapage
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ChartMogul maximizes event attendance and improves design workflows with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
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ChartMogul maximizes event attendance and improves design workflows with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Improve alignment across your creative team sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Creating a high-converting upsell page for board trustees

Creating an effective upsell page for board trustees is a critical step in maximizing value for your organization. Instapage provides the tools to create targeted landing pages that can lead to higher conversions, reduce costs, and enhance brand trust. This guide will walk you through a step-by-step process to effectively create your upsell page for Board trustees, leveraging the power of Instapage.

Understanding the essentials of an upsell page

An upsell page should focus on offering additional features or premium options that complement your core offerings. For board trustees, this may involve emphasizing exclusive access to resources or tools that enhance governance and oversight capabilities. A well-structured upsell can significantly contribute to your revenue through improved customer loyalty and trust.

  1. Define target audience: Knowing your board trustees' interests enables you to tailor content effectively.
  2. Highlight value propositions: Clearly articulate how the upsell benefits the trustees' decision-making.
  3. Use persuasive visuals: Images and videos that resonate with board members can enhance engagement.

Step 1: Utilize Instapage templates for bespoke design

Using Instapage's library of over 100 conversion-focused layouts, you can craft a visually striking upsell page. Choose designs that reflect professionalism while being user-friendly, ensuring quick navigation for trustees.

Step 2: Optimize for conversions with A/B testing

A/B testing is crucial in determining which content resonates with your audience. Instapage allows you to test different headlines, calls to action, and layout variations. Consider the following best practices:

  1. Test various headlines to find the most compelling.
  2. Experiment with different images: Visuals evoke emotions and drive action.
  3. Analyze button placements and colors for optimal click rates.

Step 3: Personalize experiences for maximum engagement

Personalization goes beyond basic use of recipient names; it requires delivering tailored content aligned with the board members' interests. Leverage Instapage's dynamic text replacement features to customize messaging based on specific trustee profiles.

  1. Utilize AdMaps to align targeted ads with dedicated landing pages.
  2. Implement audience segmentation to ensure relevant messaging.
  3. Track audience metrics to refine future strategies.

By following these steps, you can effectively create upsell pages that not only resonate with your board trustees but drive conversions.

Ready to start building your upsell page for board trustees? Explore Instapage today and unlock powerful landing page creation tools tailored for your unique audience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your upsell page for board trustees in action

See how to create your upsell page for board trustees in action

When a customer purchases your initial product, you can direct them to an upsell sales page, which will serve as the thank you page for their purchase. On this upsell page, include a line offering the option to decline the upsell, indicating that they're content without it. If the customer opts for the upsell, they will proceed to an express checkout. Conversely, if they decline, redirect them to the thank you page. To set this up, create a new product selecting 'upsell/down sell' instead of 'main product,' and choose the corresponding main product funnel for the upsell. Configure each step, noting that while most elements remain similar, the payment gateway and product pages are pre-established in the main product. Upon reaching the checkout step, make necessary adjustments to the express checkout.

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