Make your tags page optimized for Workstation

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Workstation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your tags page on Workstation: A Step-by-Step Guide

Creating a tags page on Workstation is crucial for enhancing your marketing strategy. Instapage simplifies the process, providing a flexible platform that empowers marketers in optimizing conversion rates and lowering costs. This step-by-step guide showcases how to efficiently create your tags page tailored to your audiences in sectors like Technology, Education, and Financial Services across the USA.

Step 1: Define Your Objectives

Before diving into creating your tags page, it's essential to define your objectives. Ask yourself what you aim to achieve: Is it higher engagement on landing pages or improving customer conversion rates? Clarity on your goals will guide your strategy.

  1. Improve conversion rates: Focus on tools that can help analyze behavior and optimize landing pages.
  2. Enhance brand trust: Use personalized content to resonate with your audience.
  3. Streamline collaboration: Ensure all stakeholders have access to real-time edits and feedback.

Step 2: Utilize Instapage Features

Instapage offers numerous features to facilitate the tagging process. From conversion-focused layouts to built-in experimentation tools, you can easily tailor your pages to specific audiences.

  1. Conversion layouts: Choose from 100+ customizable templates to kickstart your design.
  2. A/B testing: Leverage features that allow you to conduct experiments and track performance effectively.
  3. Analytics dashboard: Use heatmaps and audience metrics to understand user behaviors for better decisions.

Step 3: Personalization for Impact

Personalization can significantly enhance the user experience. Instapage’s dynamic text replacement and AdMaps can align tailor-specific ads with their corresponding landing pages, ensuring your content is relevant.

  1. Dynamic text replacement: Deliver messages that resonate with varying audience segments.
  2. AdMaps: Map ads to targeted landing pages, improving overall engagement.
  3. Performance tracking: Measure the success of personalized content and its impact on conversion rates.

By following these steps, you can create a tags page that not only meets the needs of your audience but also boosts your overall marketing efforts.

Ready to enhance your marketing strategy? Start creating impactful tags pages with Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to create your tags page on workstation in action

See how to create your tags page on workstation in action

To deploy Google Analytics via Google Tag Manager, start by setting up a Google Analytics page view tag, which is a straightforward process. You can create a new tag either by clicking the new tag prompt or accessing the tag screen. Select the tag configuration and choose 'Google Analytics, Universal Analytics.' The default type will be the page view tag, necessary for deploying across your website to obtain fundamental reporting in Google Analytics. The next step involves specifying a Google Analytics setting variable; if previously established, you can select it from the drop-down menu. This setup ensures that data collection occurs on all pages for comprehensive analytics insights.

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